Essays about: "Opinion Leaders"

Showing result 6 - 10 of 66 essays containing the words Opinion Leaders.

1. 6. Faith for the Planet : Perceptions amongst religious and spiritual leaders of sustainability communication - the case of Faith for Ecocide Law

   University essay from Stockholms universitet/JMK

   Author : Alina Frank; [2022]
   Keywords : Sustainability communication; environment; climate change; rights of nature; Ecocide; Ecocide Law; Faith for Ecocide Law; religion; religious and spiritual leaders; perceptions; attitude; behavior;

   Abstract : The climate crisis is one of the biggest challenges humanity has ever faced, posing severe threats to people around the world. Increased awareness about this crisis as well as a growing call for a more sustainable world can be noted not only by scientists and activists but also in the political and economic sector as well as within religious communities. READ MORE

3. 7. Politicians’ Instagram personas in relation to Swedish politics : A discourse analysis of personas from a gender point of view of Swedish political party leaders’ Instagram accounts

   University essay from Karlstads universitet/Centrum för genusforskning (from 2013)

   Author : Emelie Bröms; [2022]
   Keywords : gender performativity; persona; rhetoric; social media; Instagram; politics; party leaders; political communication; Sweden; persona; retorik; sociala medier; Instagram; partiledare; politik; politisk kommunikation; Sverige; persona; performativitet;

   Abstract : This essay aims to investigate how the leaders for the Swedish parliamentary parties appear on their official Instagram accounts. By conducting a discourse analysis, looking at both text, visual images, and the combination of the two in the Instagram posts, the intention is to analyse how gender is being performed through the rhetorical concept of persona. READ MORE

4. 8. Using Machine Learning to Connect Brands with Influencers

   University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronik

   Author : Jonathan Hedlund; [2022]
   Keywords : Interaction Technologies; Machine Learning; UX-Design;

   Abstract : With the increase of social media users, marketing through social media channels is becoming more and more important for large and small businesses around the globe. This form of marketing can be done in different ways. READ MORE

5. 9. The Revolution(Race) of influencer marketing : a qualitative study of influencer’s perspective of how to represent an outdoor clothing brand

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Michelle Dam; [2022]
   Keywords : Influencer; Influencer Marketing; Social Media; Brand; Advertising;

   Abstract : Background: The digitalization has challenged the retail fashion industry and forces them to continuously find new strategies to survive in today’s market. Nowadays, the marketing strategy works differently, and some marketing is built upon how a collaboration would look together with an influencer and how it should be communicated to the influencers followers. READ MORE

6. 10. The Interactions and Role-changings between the LGBTQIA+ Community and the Creative Industries in Guangzhou, China Focusing on Women’s Opinion in the LGBTQIA+ Community

   University essay from Lunds universitet/Ekonomisk-historiska institutionen

   Author : Ziyuan Zhou; [2022]
   Keywords : Queer Culture in China; Cultural and Creative Cities Index; LGBTQIA Inclusion; Creative Capital Theory; Causal Pathways Linking LGBT Inclusion and Economic Development; Creative Industries in Guangzhou; Social Sciences;

   Abstract : This thesis examines the interactions and role-changings between the LGBTQIA+ community and the creative industries in Guangzhou, China. Following Florida’s (2003) creative capital theory, and Badgett, Waaldijk, and Rodgers’s (2019) study on LGBT inclusion and economic development, involving semi-structured interviews with LGBTQIA+ individuals working or studying in the creative industries. READ MORE