Essays about: "SMI characteristics"

Found 5 essays containing the words SMI characteristics.

  1. 1. The Mystery of Social Media Influencers Influencing Characteristics : An exploratory study on how social media influencers characteristics influence consumer purchase intentions

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amanda Håkansson; Emelie Jansson; Noah Kapteijn; [2020]
    Keywords : SMI; purchase intentions; SMI characteristics; attractiveness; similarities; authenticity; trustworthiness;

    Abstract : Background: Social media have had a big influence on consumers engagement and the upcoming of social media influencers. Social media influencers are often seen as people who are similar to their audience and could be seen as strong opinion leaders. READ MORE

  2. 2. Entrepreneurs of Social Media : How Social Media Influencers differ from other Social Media Users

    University essay from Jönköping University/IHH, FöretagsekonomiJönköping University/IHH, Centre for Family Entrepreneurship and Ownership (CeFEO)Jönköping University/IHH, Media, Management and Transformation Centre (MMTC)

    Author : Janet Temitope Adenola; [2019]
    Keywords : Social media influencers; SMI; Social media users; Entrepreneurship; EO; Entrepreneurial Orientation; IEO; Individual entrepreneurial orientation; personality traits; Entrepreneurship; Social media entrepreneurs; Entrepreneurs; SMI; Social media influencers; EO;

    Abstract : Background:  Over the years, traditional entrepreneurs started businesses due to either pull or push factors within their environments. Research has been carried out in profiling different types of entrepreneurs and their characteristics. READ MORE

  3. 3. “This post is a paid sponsorship” Do we care? : How consumers perceive brands when social media influencers disclose paid partnerships

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi; Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Anton Phan; Sinem Yedic; [2018]
    Keywords : Social media influencer SMI ; consumer brand perception; marketing regulations; influence of SMIs; content; trust; truthfulness;

    Abstract : An over-commercialized society has made consumers prefer the opinions of influential people in online settings. Companies have a harder time reaching consumers and therefore turn to social media influencers (SMIs) for exposure. READ MORE

  4. 4. How Does Intrinsic Motivation Moderate The Effect of honThe Sustained Use of Wearable Fitness Technology? : A Quantitative Study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Rasmus Eriksson; Jonas Kose; Antonio Tacke; [2017]
    Keywords : ​Influencer marketing; social media marketing; WOM; communication; SMI;

    Abstract : Background: ​The use of influencers in social media has become a popular strategy in online marketing. The theoretical field is originally derived from communication and word-of-mouth where certain individuals possess the ability to influence others. READ MORE

  5. 5. Choosing the right social media influencer. : A quasi-experiment to explore the impact of influencers’ different characteristics.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Alexander Brorsson; Valery Plotnikova; [2017]
    Keywords : ;

    Abstract : Background: The use of influencers in social media has become a popular strategy in online marketing. The theoretical field is originally derived from communication and word-of-mouth where certain individuals possess the ability to influence others. READ MORE