Essays about: "Paulina Åberg"

Found 4 essays containing the words Paulina Åberg.

  1. 1. The Role of Influencers in Generating Customer-Based Brand Equity & Brand-Promoting User-Generated Content

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Andreas Lampeitl; Paulina Åberg; [2017]
    Keywords : Influencer Marketing; Paid Social Media Advertising; Brand Equity; Customer-Based Brand Equity; Brand Equity Dimensions; eWOM; Brand-Promoting User-Generated Content; Social Media; Instagram; Business and Economics;

    Abstract : Purpose The purpose of this study is to examine influencer marketing’s effect on customer-based brand equity and customers’ willingness to post brand-promoting user-generated content. Methodology An integrative mixed method approach, with qualitative pre-study for scale development and a quantitative (n=222) main study, has been applied for testing the communication forms effect on the concepts. READ MORE

  3. 2. The Social Media Battle of the Younger Generation - Snapchat vs. Facebook

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Amanda Bjursten; Andreas Lampeitl; Paulina Åberg; [2017]
    Keywords : Business and Economics;

    Abstract : .... READ MORE

  4. 3. The Flying Frustration : A study of customer frustration within the SAS EuroBonus program

    University essay from Högskolan i Jönköping/IHH, Marketing and Logistics

    Author : Amanda Simmeborn; Paulina Åberg; [2016]
    Keywords : Customer frustration; Satisfaction construct; Frequent flyer program;

    Abstract : In today's competitive marketplace, relationship marketing has become an important factor. Companies want to achieve customer loyalty through sustainable long-term relationships with customers, especially in the service industry. Thus, companies implement loyalty programs, and conduct consumer research to evaluate the success of these programs. READ MORE

  5. 4. Cooperatives communication through a brand heritage perspective

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Amanda Bjursten; Andreas Lampeitl; Paulina Åberg; [2016]
    Keywords : Business and Economics;

    Abstract : .... READ MORE