Essays about: "Place-marketing"

Showing result 16 - 20 of 29 essays containing the word Place-marketing.

  1. 16. What can keep students in a city after completing their studies?

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Anna Belyaeva; Khaled Eleweisi; Valeriia Kozubenko; [2016]
    Keywords : Sweden; Växjö; City branding; LNU – Linnaeus University; Students; Satisfaction; Retention; Intention to switch;

    Abstract : Cities throughout Europe, including Växjö, a college city in the south of Sweden, have been developing and managing their city brands actively to attract young talents and students. Växjö has been a destination for students from Sweden and all over the world to study in Linnaeus University (LNU). READ MORE

  3. 17. Swedish rural depopulation : how do rural municipalities counteract depopulation and stagnation?

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Emma Söderberg; [2015]
    Keywords : municipality; adaptive strategies; place marketing; demographic decline; depopulation; rural development;

    Abstract : About half of the municipalities in Sweden are experiencing a demographic decline and most of these are rural. With continuous urbanization, they are losing both social and economic capital. Social capital is lost if few of the inhabitants can, or want to, stay. READ MORE

  4. 18. Destination Management Organizations And Their Effect on Japanese Tourism to Norrbotten County

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Markus Jansson; Håkan Jernberg; [2014-08-12]
    Keywords : Destination management organization; Norrbotten; Destination development; Place marketing; Cooperation; Japanese tourism; Tourism;

    Abstract : The purpose of this thesis is to study the work of destination management organizations, henceforth called DMOs, in Norrbotten, Sweden’s northernmost county. Specifically, the thesis examines how the work of these organizations has affected the Japanese tourism to the region, which has been growing in the last few years. READ MORE

  5. 19. Compete Globally, Lose Locally? : The effects of Rio de Janeiro ́s hostesship of FIFA World Cup and the Olympic Games on residents in informal settlements - A case study of ’favela’ Santa Marta

    University essay from KTH/Urbana och regionala studier

    Author : Hanna Olsson; Renée Klarberg; [2014]
    Keywords : global competitiveness; globalization; neoliberalism; place marketing; mega-events; Rio de Janeiro; slums; informal settlements; public spaces; Santa Marta; global konkurrenskraft; globalisering; neoliberalism; marknadsföring av städer; mega-event; Rio de Janeiro; slum; informella bostadsområden; allmänna platser; Santa Marta;

    Abstract : The aim of this master thesis project is to investigate how cities strive to be globally competitive affect local residents in informal settlements, generically called slum dwellers. This question is approached trough a case study of one of Rio de Janeiro’s informal settlements ‘favela’ Santa Marta. READ MORE

  6. 20. Öckerö and the Northern Archipelago: From Fishing Industry to Tourism Industry

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Jesper Swedenborg; David Sami; [2013-09-27]
    Keywords : Tourist destination; City marketing; Place marketing; Öckerö Skärgård; Tourism;

    Abstract : .... READ MORE