Essays about: "Place-marketing"

Showing result 21 - 25 of 29 essays containing the word Place-marketing.

  1. 21. Can a sports team create love for a City? : a case study of place attachment from a resident perspective

    University essay from Sektionen för hälsa och samhälle

    Author : Merima Hadzimesic; Amanda Oxwall; [2013]
    Keywords : Place marketing; Place attachment; Satisfaction; Service quality; Sports team; Residents;

    Abstract : Purpose The study theoretically examine if satisfaction of a sports team can create place attachment to a city from a residents’ perspective. It empirically tests if this theory can be applied in reality through a case study of a handball team IFK Kristianstad, and Kristianstad city. READ MORE

  3. 22. The Orange Wave : How the practice of place marketing is utilized by the rural municipality of Hagfors in order to attract new inhabitants from the Netherlands

    University essay from Fakulteten för humaniora och samhällsvetenskap (from 2013)

    Author : Nathalie Andersson; [2013]
    Keywords : rural place marketing; migration; rural municipalities; rural idyll; the Netherlands;

    Abstract : They leave everything behind in the Netherlands;friends, family, jobs and careers in order to start a new life in what theycall the land of opportunities, namely Sweden. Here, in the county ofVärmland in a little, rural town named Hagfors they see a chance to a brighterfuture and the possibility of accomplishing a better quality of life. READ MORE

  4. 23. Marketing’s Evolution as an Economic Development Strategy : a Washington County, Utah Case Study

    University essay from Avdelningen för ekonomi

    Author : Nikki Lindgren; Claes Lindgren; [2011]
    Keywords : marketing; place marketing; branding;

    Abstract : ABSTRACT       Authors:                                 Nikki Lindgren and Claes Lindgren   Professor:                               Stig Sörling   Title:                                       Marketing’s Evolution as an Economic Development Strategy: A Washington County, Utah Case Study   Background:                          Economic development has been a priority of areas for some time. In the mid-1980s, economic policies and marketing practices joined forces. READ MORE

  5. 24. City's Neighborhood development: False images and forgotten identities

    University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi

    Author : Sara Lundberg; [2011]
    Keywords : city development; neighborhood development; identity; neighborhood; place marketing; sense of place; image; Social Sciences;

    Abstract : The purpose of this thesis is to identify and analyze how neighborhood development can affect the image of and the identity in a neighborhood. An empirical study needed to complement the theory. READ MORE

  6. 25. The Challenges of Scandinavian Destination Marketing Organizations

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Arian Shwan; [2010]
    Keywords : destination marketing organizations; challenges; place marketing; strategic marketing; strategic management; collaboration; and competition; Management of enterprises; Företagsledning; management; Business and Economics;

    Abstract : .... READ MORE