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Showing result 1 - 5 of 29 essays matching the above criteria.

  1. 1. Barcelona as a place brand, a study on visual communication and place marketing

    University essay from Linköpings universitet/Medie- och Informationsteknik; Linköpings universitet/Tekniska fakulteten

    Author : Jonatan Matias Salinas; Maja Wastesson; [2023]
    Keywords : Visuell kommunikation; platsmarknadsföring; varumärke; platsvarumärke; varumärkesstrategi; grafisk design; retorik.;

    Abstract : Betydelsen av att etablera och bevara ett starkt varumärke av en plats eller stad, så kallad platsmarknadsföring, är av största intresse för en plats, inte minst ur ett ekonomiskt perspektiv. En del i ledet av att etablera ett starkt varumärke består av att arbeta med kommunikation i olika format, till exempel genom visuell kommunikation vars syfte är att stärka den grafiska profilen inom bland annat reklam, webb, sociala medier, skyltning och illustrationer. READ MORE

  3. 2. Marketing Sense of Place : recruiting people to Resele

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Elice Jennifer Broge Larsson; [2022]
    Keywords : sense of place; place marketing; narrative; Resele; migration;

    Abstract : This Bachelor’s thesis in rural development aims to examine the relationship between place identity and place marketing in a place prized for its efforts to attract new comers. The material has been collected through print and web-based marketing materials, observations in the village and group interviews with active members of the community. READ MORE

  4. 3. Virtual reality in tourism. Opportunity or pitfall? : Explorative case study of a place-based virtual reality experience of Mariebergsskogen

    University essay from Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

    Author : Barbara Kubitzek; [2021]
    Keywords : Virtual reality tourism; virtual reality; co-creation; geomedia; place-based virtual reality experiences; place marketing; Region Värmland; Karlstad Municipality; Mariebergsskogen; experience design; interaction design; storytelling; cultural heritage; covid-19; pandemic; communication; Sweden; case-study; film; 360°; Lefebvre; digital experiences; destination marketing; VR film; cinematic virtual reality; metaverse; UX; UI; Skansen; Sweden; Visit Sweden; Visit Värmland; design processes; Oculus Quest; Google cardboard; NFT; methodological model; PDU; innovation; marketing; Virtuelle Realität; Tourismus; Marketing; Schweden; Geomedia; Experience Design; Kommunikation; Covid-19; Pandemie; Fallstudie; Sinne; Kultur; Park; Umwelt; Virtuell Verklighet; turism; Karlstad Kommun; Region Värmland; Kommunikation; pandemi; kulturellt arv; plats; berättelse;

    Abstract : To what extent can virtual reality be used to induce real-life tourism? This question becomes even more relevant in these covid-19 times. However, research on virtual reality concerning tourism has not engaged substantively with this question yet and thus this study seeks to address this question. READ MORE

  5. 4. Coping with Overtourism: Redirecting tourism consumption through social media and the Internet

    University essay from Göteborgs universitet/Graduate School

    Author : Elin Eliasson; Karla Velasco; [2018-07-03]
    Keywords : overtourism; overcrowding; challenges; social media; place demarketing; place branding; place marketing; sustainability marketing;

    Abstract : With tourism being the largest industry in Europe and one of the fastest growing sectors, the importance of sustainable tourism consumption from an economic, social, cultural and environmental aspect is vital. A problem related to growing tourism is overcrowding, also known as overtourism; a relatively new phenomenon describing destinations where hosts or guests, residents or visitors are having the perception of there being too many tourists in one place. READ MORE

  6. 5. Hub Criativo do Beato- For whom by whom? : A narrative study of global entrepreneurial and creative urban practices in the eastern riverside of Lisbon

    University essay from KTH/Samhällsplanering och miljö

    Author : Solveig Lönnervall; Michaela Sundell; [2018]
    Keywords : Creative economy; globalisation; neoliberalism; place marketing; public-private partnership; urban regeneration; industrial heritage; urban managerialism;

    Abstract : This thesis investigates the phenomenon of creative hubs in former industrial sites based upon the case study of Hub Criativo do Beato and its process of implementation in Lisbon, Portugal. The hub is explored in relation to political-cultural power embedded in the practice of globalism and public-private partnership. READ MORE