Essays about: "RETAILING STRATEGY"

Showing result 11 - 15 of 65 essays containing the words RETAILING STRATEGY.

  1. 11. Securing Successful Omni-Channel Logistics: An Investigation of Required Competencies to Adapt to the Trends and Challenges of the Retail Industry

    University essay from Lunds universitet/Teknisk logistik

    Author : Emma Petersen; Christoffer Pedersen; [2021]
    Keywords : Omni-channel retailing; omnichannel retailing; omni-channel logistics; omnichannel logistics; omni-channel strategy; omnichannel strategy; competencies; competence framework; supply chain management; personas; Technology and Engineering;

    Abstract : Omni-channel retailing, the concept of offering consumers a seamless experience by integrating physical stores and online channels, is growing within the retail industry. This transformation has forced entire organizations to rethink their logistics network and fulfillment operations, which has resulted in an endeavor to work more cross-functionally in businesses. READ MORE

  3. 12. Last Mile Delivery of Swedish Retailers : A study on Swedish Omni-channel retailers and E-tailers

    University essay from Jönköping University/JTH, Logistik och verksamhetsledning

    Author : Zulnasree Binadam; Alexandra Balan; [2021]
    Keywords : Last-mile delivery; Retailing; Omni-channel; E-tailers; E-commerce;

    Abstract : Abstract Purpose: The purpose of this study is to explore last mile delivery practices among large and medium Swedish omni-channel (OC) retailers and e-tailers. Also, the study aims at analyzing what similarities and differences exist between the two types of retailers. READ MORE

  4. 13. B2C last-mile deliveries : A mapping of the current market

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Anna Hveem; [2021]
    Keywords : e-commerce retailers; last-mile logistics; parcel delivery; B2C last-mile deliveries;

    Abstract : Background: The last-mile logistics of the supply chain is often the most expensive part for an e-commerce retailer. It is also according to Lim and Srai (2018) where the consumers are the most demanding. It is no longer exclusively the e-commerce retailers’ job to choose the delivery method of the parcel they are sending out to their customer. READ MORE

  5. 14. How Covid-19 affected Omnichannel retailing and the use of Showrooming

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Ricardo Mansour; Ronit Hoque; [2021]
    Keywords : Showrooming; Reverse Showrooming. Omni- and Multichannel retailing; Free riding; Effects of showrooming.;

    Abstract : Purpose - The purpose of this thesis is to first describe and secondly to create a deeper understanding of what purpose a store has in omnichannel retailing. It is important to clarify that the study is to be of use for companies as to help them understand their customers' perspective. READ MORE

  6. 15. Food retailers’ sustainable brand image - exploring the barriers and challenges of implementing sustainability strategies in grocery stores

    University essay from Göteborgs universitet/Graduate School

    Author : Sam Gharakhani; Andreas Utberg; [2020-06-23]
    Keywords : Sustainability; Brand Image; Food Retailing; Grocery Stores; Corporate Strategy Implementation; Strategic Activities; Motives; Challenges; Barriers;

    Abstract : Food retailers and their local stores are considered to have an influential role in our society today, in terms of their impact in environmental and social issues. This qualitative case study aims to analyze the work of food retailers with sustainability, focusing on their processes of trying to make sustainable commitments reflect with consumers’ perception of the corporate brand image. READ MORE