Essays about: "RETAILING STRATEGY"

Showing result 21 - 25 of 65 essays containing the words RETAILING STRATEGY.

1. 21. Online Retailers Opening Brick and Mortar Stores and the Impact on the Customer Base: The Case of NetOnNet

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Marcus Jönsson; Richard Patrini; Nicolò Sammartini; [2018]
   Keywords : omni-channel; retail industry; online shopping; offline shopping; firm input variables; firm output variables; customer mediating variables.;

   Abstract : During recent years, technology has played a crucial role in shaping the retail industry. Digitalisation and e-commerce are seen as the future of retailing. However, big online retailers have shown increasing interest in offline shopping by heavily investing in brick and mortar stores. READ MORE

3. 22. Architectural analysis of Retail Omni-channel and integration of Cash IT Point-Of-Sale software with E-commerce platform

   University essay from Karlstads universitet/Fakulteten för hälsa, natur- och teknikvetenskap (from 2013)

   Author : Thodsapon-Pete Kaewprathum; [2018]
   Keywords : Omni-channel; Point-Of-Sale; E-commerce; Integration;

   Abstract : Omni-channel has become a major player in retail marketing today. It is steadily gaining popularity among retailers because of its capability of providing consistent and seamless customer shopping experience. Omni-channel allows sales to take place via the variety of channels as it implements cross-channel business model. READ MORE

4. 23. Chinese students’ knowledge and attitude towards sustainability : focus on IKEA and their sustainability work

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Sofie Thulin; Nadine Rashid; [2017]
   Keywords : sustainability; IKEA; China; students; marketing; attitude; consumer behavior; consumer responsibility;

   Abstract : Consumers consider themselves being able to change their consumption behavior and by that make a difference. This makes it easier for organizations in the usage of sustainability in their marketing strategy in order to attract customers and keep the already existing ones. READ MORE

5. 24. Gamification : The influence of gamification on the consumer purchase intention

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Lorela Mucollari; Vasily Samokhin; [2017]
   Keywords : Gamification; Purchase Intention; Intrinsic Motivation; Extrinsic Motivation; Ability;

   Abstract : Gamification is the new strategy that is applied in different areas from healthcare to the education, it is gaining a lot of popularity. Gamification is applied also in the online retailing, for trying to influence the consumer behavior. In this research paper Steam is going to be taken as a case study, since the platform is gamified. READ MORE

6. 25. International Market Selection among Swedish retailers : An exploratory study of how Swedish international retailers identify and select foreign markets

   University essay from Umeå universitet/Företagsekonomi

   Author : Johan Råberg; Max Hedenbergh; [2016]
   Keywords : international market selection; international market segmentation; international retailing; international marketing; international marketing management; international strategy; internationalization; international market entry; international expansion;

   Abstract : In the wake of globalization, an increasing amount of firms must consider internationalization strategies to remain competitive. The strategic decision of where to expand is complex by nature. READ MORE