Essays about: "RETAILING STRATEGY"

Showing result 6 - 10 of 65 essays containing the words RETAILING STRATEGY.

  1. 6. The (Mis)alignment between Offline and Online Brand Image

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sophie Johansson; Emma Källström; Madeleine Erikson; [2022]
    Keywords : Brand Image; Brand Image Alignment; Brand Associations; Retailing; Multichannel; Business and Economics;

    Abstract : Title: The (Mis)alignment between Offline and Online Brand Image: A Qualitative Study based on Customers’ Brand Associations of the Swedish Beauty Retailer Kicks. Purpose: The purpose is to explore the alignment or misalignment of a beauty retailer’s offline and online brand image based on customers’ brand associations. READ MORE

  3. 7. Considering the value of corporate social responsibility (CSR) for Supermarkets’ customers in Sweden and Egypt, quantiaive sudy, 18-10-2022

    University essay from Umeå universitet/Företagsekonomi

    Author : ASRAFUL CHOWDHURY; Ali Mohamed; [2022]
    Keywords : Corporate social responsibilities CSR ; CSR in Retails; Supermarkets retails; sustainability; corporate responsibility; corporate accountability; corporate citizenship; CSR initiatives; business ethics; Millennials.;

    Abstract : The values and ethical aspects of CSR has received a large number of researcher attentionover the last decade and this study is focused on value of CSR in the context of bothSweden and Egypt. Results of this Quantitative research indicated that customers attentionand purchase decisions are motivated by CSR activities by corporations if people aware ofthe importance of CSR value. READ MORE

  4. 8. Augmented Reality in Retail: A customer-centric business implementation framework

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Viktoriia Ivanova; Andrea Maggino; [2022]
    Keywords : Augmented Reality; innovation; customer experience; Customer-centricity; Technology acceptance model; Agile software development; Retailing;

    Abstract : Augmented Reality (AR) implementation in retail is growing significantly over the past few years. But how can retailers implement AR applications successfully? This research aims to contribute to solving this question, by providing a circular customer-centric framework to implement AR applications in the Business-to-Customer (B2C) operations. READ MORE

  5. 9. Comparison and evaluation of time series forecasting models and their application in beauty retailing

    University essay from Högskolan Dalarna/Informatik

    Author : Viktor Hopkins; [2022]
    Keywords : Time series forecasting; beauty retail; SARIMA; Prophet; LSTM;

    Abstract : The beauty industry has shown steady growth within the last decade and as more retailers move their product selections online, a lot of sales data can be generated. To improve sales and to meet the ever-increasing competition in the beauty retail sector, time series forecasting has potential in providing knowledge and guidelines in decision making to improve business performance. READ MORE

  6. 10. The Role of the Physical Store in an Omnichannel Strategy : A qualitative study of Generation Z in the Swedish fashion industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Axel Wedebrand; Charlotta Ödling; [2021]
    Keywords : Generation Z; Omnichannel; Physical Store; Customer Journey; Customer Experience; Shopping Behavior; Fashion; Retail; Webrooming; Showrooming; Cross- Channel Freeriding; E-Commerce; Brick-and-Mortar;

    Abstract : The modern retail landscape is experiencing a continuous change due to digitalization. With the growing number of available channels, consumers' consequent behavior within the fashion retail environment are becoming ever more complex. READ MORE