Essays about: "Reputation management"

Showing result 16 - 20 of 210 essays containing the words Reputation management.

  1. 16. Are Three Points Enough - A Study of Football Supporters' Perceptions of Club Ownership Structures and Types of Owners

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Elias Brännström; Mattias Leijonhufvud; [2023]
    Keywords : Football; Ownership structures; Owner types; Supporter perception; Ideal ownership;

    Abstract : This essay aims to investigate different sorts of ownership structures that have risen in recent times to become more or less popular among the supporters, as they in several ways are an integral part of the sport played on the pitch. With innumerable supporters around the globe, they naturally want the owners to act in the best interest of their favorite club. READ MORE

  3. 17. Sky is The Limit...or is it?: American Airlines AAirpass Case

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Darragh Moorhouse; Hanna Åstrand; Can Üner; [2023]
    Keywords : American Airlines; Corporate; Brand Management; Aviation; Airpass; AAirpass; Reputation; Case; Business and Economics;

    Abstract : This article investigates American Airlines AAirpass offering. The aim of this case study is to outline the background as to why American Airlines opted to run this offering, examining the decision making and implications. This case also includes teaching notes and a PowerPoint presentation.. READ MORE

  4. 18. Relationsskapande möten : vad skogsägare förväntar sig i möten med virkesköpare

    University essay from SLU/Dept. of Forest Resource Management

    Author : Anna Sandberg; [2023]
    Keywords : Privata skogsägare; virkesköpare; kundmöten; tjänstekvalitet; relationsmarknadsföring; långvariga affärsrelationer;

    Abstract : Med högre efterfrågan på skogsråvara ökar konkurrensen på inom skogsbranschen. Svenska skogsbolag är beroende av privata skogsägare för att kunna tillgodose tillräcklig mängd råvara till sina industrier. READ MORE

  5. 19. It’s Comical! A mixed-method study of EFL teachers’ experiences using comic books at the upper secondary level

    University essay from Göteborgs universitet / Lärarutbildningsnämnden

    Author : Paulo Maldonado; [2022-09-08]
    Keywords : Comic books; EFL classroom; Teacher usage; Reading comprehension; Reading motivation;

    Abstract : The reputation of comic books has not always been the best. The public view of comic books has long been that it is a lesser medium with no educational value. READ MORE

  6. 20. Managing reputational damage with relationship marketing : A qualitative study on how relationship marketing can help organizations with reputational repair

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Filip Nilsson; Andrej Matic; [2022]
    Keywords : Relationship marketing; Reputation; Management;

    Abstract : Date: 1st of June 2022 Level: Master’s thesis in Business Administration, 15 cr  Institution: School of Business, Society and Engineering, Mälardalens University  Authors: Filip Nilsson & Andrej Matic (92/08/25) (95/08/10) Title: Managing reputational damage with relationship marketing - A qualitative study on how relationship marketing can help organizations with reputational repair   Supervisor: Stylianos Papaioannou Keywords: Reputational damage, reputational management, reputational repair, reputational adversity, relationship marketing.  Research question: How can relationship marketing repair a company's reputation after a reputational damage incident? Purpose: The purpose of this study is to analyze and gain knowledge on the effects that reputational damage has on a company and the different internal organizational changes that occur. READ MORE