Essays about: "Reputation management"

Showing result 11 - 15 of 210 essays containing the words Reputation management.

  1. 11. Do reviews really affect your hotel decision? : A study about what impact reviews have on the consumers buying decision in the hotel industry.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Sebastian Davidsson; [2023]
    Keywords : Hotel booking; Online reviews; Consumer decision making process; E-Word-of-mouth;

    Abstract : Background Today the hotel industry has become very digitalized compared to when there was only a travel catalogue to look in. Nowadays people search for information about hotels and read reviews from past guests online. There are different kinds of accommodations and lately it has become popular with shared services like Airbnb. READ MORE

  3. 12. The Duality of Transparency in Strategic Communication : Reputation Management during a Crisis in the Social Media Industry

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Lukas Dick; Jan Wessel; [2023]
    Keywords : Reputation; Transparency; Crisis Management; Social Media; Strategic Communication; Experimental Vignette Methodology;

    Abstract : This master thesis investigates the potential downsides of transparency in crisis communication. Reputation and transparency studies focus primarily on external perspectives and academia lacks observations from internal perspectives. Crises like data breaches cause exponentially more damage each year and threaten intangible assets like reputation. READ MORE

  4. 13. Stella Artois - Brewing a better reputation

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Helena Abrahamsson; Bruno Dewever; Denise Vork; [2023]
    Keywords : Reputation Management; Issue Management; Corporate Communication; Public Relations; Crisis Management; Business and Economics;

    Abstract : Imagine that it is June 19th, 2007, and you work for U.K’s largest brewery, InBev. That morning, an article appeared in The Argus titled: “City Judge Condemns ‘Wife- Beater’ Booze. READ MORE

  5. 14. Pepsi’s Number Fever – bottlecaps, mayhem and death

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Diogo de Lima; Greta Ezerskyte; Niklas Kjellander; [2023]
    Keywords : Pepsi; Scandal; Brand Management; Reputation; Case; Marketing; Business and Economics;

    Abstract : This Case Study is about the Pepsi Number Fever incident in the Philippines (1993). A Nationwide disaster that ruined Pepsi's reputation in that country. Riots, Deaths, Bombing, Law suits, everything happened. Pepsi was in a really bad spot and things needed to be fixed. READ MORE

  6. 15. STAYING ELEGANT WHILST NAVIGATING CSR IN A STORMY WORLD OF CRISIS WITHIN THE FASHION INDUSTRY : CSR As A Tool To Mitigate Future Global Crisis On The Fashion Industry

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Joar Pousette; Akimova Daria; ZEHRA OTRAKCI; [2023]
    Keywords : CSR; Crisis management; Fashion;

    Abstract : Date: 30-05-2023 Level: Bachelor Thesis In Business Administration, 15 cr Institution: School of Business, Society & Engineering, Mälardalens University Authors: Otrakci Zehra, Akimova Daria, Pousette Joar Title: Staying elegant whilst navigating CSR in a stormy world of crisis within the fashion industry: CSR as a tool to mitigate future global crisis on the fashion industry Supervisor: Konstantin Lampou Keywords: Crisis Management, CSR, Fashion, Covid-19, Crisis Mitigation Purpose: Existing literature has explored the relationship between CSR and crisis management,as well as effects of CSR on brand reputation, financial performance, and competitive advantage. Lastly, some studies investigated the use of CSR as a response to crises. READ MORE