Essays about: "SERVPERF and SERVQUAL"
Found 4 essays containing the words SERVPERF and SERVQUAL.
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1. Service Quality in Accounting Firms: its Effect on Client Satisfaction and Loyalty : A quantitative study based on the Swedish listed companies
University essay from Karlstads universitet/Handelshögskolan (from 2013)Abstract : Abstract Background: The quality of service is considered as an essential component in any service industry. It has been evolved in service marketing and has often been used in other research fields and sectors. READ MORE
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2. The Impact of internet banking service quality on customer satisfaction in the banking sector of Ghana
University essay from Blekinge Tekniska Högskola/Sektionen för managementAbstract : The development of information and communication technology (ICT) in Sub-Saharan Africa over the last two decades is drastically altering the way business is done in Sub-Saharan Africa in general and Ghana in particular. The banking sector is no exception to this revolution. READ MORE
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3. The Role Of Service Quality In Shaping Consumer Behaviour And It's Impact On Customer Base On Businesses
University essay from Blekinge Tekniska Högskola/Sektionen för managementAbstract : This study aims to investigate the effect of service quality in shaping consumer behavior and the impact on the customer base of businesses from the perspective of retail banking customers in the United Kingdom. The study draws on customer behavior and attitude premised on the SERVQUAL and SERVPERF models originated by Parasuraman et al. READ MORE
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4. What Drives customer loyalty and Profitability? Analysis of Perspectives of retail customers in Ghana's Banking Industry
University essay from Blekinge Tekniska Högskola/Sektionen för managementAbstract : Customer loyalty as a concept is a critical strategic option in today’s competitive environment. It is no surprise therefore that managers and researchers have increased their study and understanding of the concept as a strategic marketing imperative over the past decades to capture market share and improve profitability. READ MORE