Essays about: "Service and Relationship management and marketing"

Showing result 16 - 20 of 64 essays containing the words Service and Relationship management and marketing.

1. 16. Strategic integration in the Swedish nutritional online and offline market

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Fredrik Alexandersson; Lobna Said; [2016]
   Keywords : strategic integration; e-business; customer life cycle model;

   Abstract : The purpose of this thesis is to investigate how e-business might be integrated into a strategical framework. The strategical framework was based on the Nilsson and Rapp (2005) strategical framework, and e-business strategies were mainly based on customer relationship management strategies that are used in e-commerce companies. READ MORE

3. 17. The Consequences of Consumer Brand Hate - A Case Study of Anti-branding Websites in the Airline Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lisa Scheider; Brittany Purkis; [2016]
   Keywords : Brand Hate; Anti-branding; Airline Industry; Consumer Brand Relationship CBR ; Consumer Complaint Behavior; Brand Avoidance; Consumer Dissatisfaction; Customer Service Quality.; Business and Economics;

   Abstract : Title: The Consequences of Consumer Brand Hate: A Case Study of Anti-branding Websites in the Airline Industry Seminar Date: May 30, 2016 Course: BUSN39 - Degree Project in Global Marketing Authors: Brittany Purkis, Lisa Scheider Advisor: Annette Cerne Keywords: Brand Hate, Anti-branding, Airline Industry, Consumer Brand Relationship (CBR), Consumer Complaint Behavior, Brand Avoidance, Consumer Dissatisfaction, Customer Service Quality. Purpose: The purpose of the study is to draw further understanding and investigate the hate relationship between a particular company and consumers and to develop theory in this area of study that has grown in relevance. READ MORE

4. 18. Relationships between internal suppliers and internal buyers in industrial markets : A multiple case study of an international corporation

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Jenni Luhtio; [2015]
   Keywords : Interorganizational relationships; internal supplier; internal buyer; industrial market; interorganizational dependency; relationship marketing; relationship management; cooperation; communication; trust; commitment; interaction approach;

   Abstract : The purpose of the thesis is to examine how relationships between internal suppliers and internal buyers that are a part of the same international corporation are managed and maintained in an industrial market. In order to fulfill the purpose, a multiple case study of Atea, a Scandinavian IT infrastructure provider, is applied. READ MORE

5. 19. Creating the Contemporary Property Management System of Tomorrow

   University essay from Linköpings universitet/Programvara och system; Linköpings universitet/Tekniska fakulteten

   Author : Johanna Skolling; Viktor Söderström; David Sandqvist; Marcus Edvinsson; André Lejonqvist; Fredrik Norborg; Alexander Dahl; Lena Danielsson; [2015]
   Keywords : Spaces; property; system; marketing; property marketing system; application; Spaces; fastigheter; system; marknadsföring; fastighetssystem; applikation;

   Abstract : The report details the process of creating a property marketing system, Spaces, for commercial real estate property owners and leasing agents. The system has been developed alongside a startup company, Objektia, in conjunction with their efforts to strengthen their product offerings by providing property marketing as a service. READ MORE

6. 20. Behovet av skogsägarwebb – en marknadsundersökning inom AB Karl Hedin Råvara

   University essay from SLU/Dept. of Forest Resource Management

   Author : Marika Lundin; [2015]
   Keywords : enskilda skogsägare; köpsågverk; IT; relationsmarknadsföring; individual forest owners; sawmills; relationship marketing;

   Abstract : I Sverige ägs cirka hälften av den totala skogsmarksarealen av enskilda skogsägare. Eftersom dessa privatägda skogar är en så stor andel av det totala skogsinnehavet utgör de en intressant resurs för de som förbrukar skogsråvara. READ MORE