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Showing result 21 - 25 of 99 essays matching the above criteria.

  1. 21. The Effect of a Photographed Face on Attitude Polarisation and Self-Awareness

    University essay from Lunds universitet/Institutionen för psykologi

    Author : Viktor Bäckström; [2019]
    Keywords : Attitude polarisation; public and private self-awareness; computer-mediated communication; social networking sites; face-to-face contact.; Social Sciences;

    Abstract : Attitude polarisation is a frequently discussed topic in relation to social media. As previous research has found indication that the absence of face-to-face contact increases attitude polarisation tendencies – through changing peoples’ private and public self-awareness. READ MORE

  3. 22. Student Perspectives of Social Media Brands: Facebook and Instagram : Factors Influencing Brand Success

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amanda Johnsson Östergren; Linnea Alldrin; [2019]
    Keywords : Brand; Brand Identity; Brand Image; Brand Personality; Brand Perception; Brand Strategy; Brand Value; Brand Equity; User Image; Consumers; Factors of Success; Influence; Social Network; Social Media; Students.;

    Abstract : Branding is an influential aspect a company can have to gain the attention of their customers. It is often said that, “Your brand is your promise to your customer”, because the brand is a confirmation that the product or service you are selling matches the expectations of the customer and their wants or needs (Grosdidier, 2012). READ MORE

  4. 23. Avoiding Personalized Ads on Social Media : Understanding how YouTube users experience personalized advertising and what leads to ad avoidance in the context of personalization

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Andrada Miia; Kaili Dong; [2019]
    Keywords : Personalization; Personalized ads; Advertising; Ad avoidance; Avoidance; Social Media; Social Media Advertising;

    Abstract : Recent trends and developments in the fields of Big Data, Machine Learning, and Artificial Intelligence are completely transforming the way brands are engaging and communicating with their audience, allowing more personalized communications than ever. With the spread of social networking sites, such as Facebook, YouTube or Instagram a new opportunity arises for companies to connect to their consumers. READ MORE

  5. 24. RETHINKING PARTICIPATION IN THE DIGITAL ERA Social Media Networks as a Digital Public Sphere for European Politics

    University essay from Göteborgs universitet/Statsvetenskapliga institutionen

    Author : Fanny Ståhlkrantz Johansson; [2018-08-10]
    Keywords : ;

    Abstract : The digital structure of social networking sites hold vast democratic value in light of the democratic deficit in the European Union. The sites have increased the possibility for the public of European citizens to participate in politics through cross-border deliberation, and has potential to constitute as a digital European public sphere. READ MORE

  6. 25. Social Neworking Sites’ influence on purchase intentions : Qualitative study on their holistic influence on the users

    University essay from Umeå universitet/Företagsekonomi

    Author : Moritz Lang; [2018]
    Keywords : ;

    Abstract : This thesis treats the topic of how Social Networking Sites (SNS) influence the users’ purchase intentions. The topic is highly relevant as SNS receive more and more attention from brands which try to take advantage of the recent growth of the platforms and their ever-increasing popularity among people all around the world. READ MORE