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Showing result 11 - 15 of 99 essays matching the above criteria.

1. 11. Exploring user preferences and sentiments towards anonymous job matching platforms : A Case study on Social Networking Sites

   University essay from Uppsala universitet/Industriell teknik

   Author : Depaak Sundaaram; [2022]
   Keywords : ;

   Abstract : .... READ MORE

3. 12. Privacy for sale! : An exploratory study of personalization privacy paradox in consumers’ response to personalized advertisements on social networking sites

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Lovisa Idberg; Sofia Orfanidou; Oona Karppinen; [2021]
   Keywords : Personalization; personalization privacy paradox; social networking sites; SNS; tracking; personalized advertisements;

   Abstract : Social networking sites are channels that allow companies to appeal to their target audience through personalized advertising which has become an increasingly common way for companies to reach their target customers. Personalization is possible through the use of customer data which allows designing an advertisement based on individual consumers' preferences benefiting the consumers with more personally appealing advertisements. READ MORE

4. 13. The Influence of e-WOM through SNS on Brand Perception and Consumer Purchase Intention: Study on Bangladeshi consumers.

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Pronab Swarup Podder; Kaniz Sawda Tanjee; [2021]
   Keywords : Electronic Word of Mouth; Social Networking Sites; Brand Perception; Trustworthiness; and Consumer purchase intention of Smartphone or gadget.;

   Abstract : Aim: The aim of the study is to investigate the influence e-WOM through social network sites has on consumers focusing on brand perception and purchase intention.  Methodology: A qualitative study was applied with the semi-structured online interview conducted with nine respondents across Bangladesh. READ MORE

5. 14. What’s in the News? A Critical Discourse Analysis of Czech-Language News Stories About Covid-19 Mis- and Disinformation

   University essay from Lunds universitet/Avdelningen för ABM, digitala kulturer samt förlags- och bokmarknadskunskap

   Author : Molly Zimmerman-Feeley; [2021]
   Keywords : Library; Information Literacy; Information; Misinformation; Disinformation; Critical Discourse Analysis; Trust; Authority; Czech Republic; Covid-19; Cultural Sciences;

   Abstract : The 2020 Covid-19 pandemic was accompanied by wide-ranging mis- and disinformation appearing largely on online platforms like social networking sites. The World Health Organization and the European Union urged citizens to be critical of sources and evaluate the information they were receiving about the pandemic. READ MORE

6. 15. Text Placement in SNS forEffective Communication : A qualitative study investigating the most favourable text placement onmedia sharing SNS advertisements to best communicate informationthrough text

   University essay from Jönköping University/JTH, Datateknik och informatik

   Author : Madeleine Eriksson; Evelina Tertelyté; [2020]
   Keywords : SNS; Text Placement; Media Sharing SNS; Layout; Advertising; Information System; Communication;

   Abstract : The aim of this thesis is to conduct a qualitative study investigating the mostfavourable text placement on social networking sites (SNS) to best communicateinformation through text. To discover a suitable placement for text, we utilizeconscious and unconscious visual gaze points from participants. READ MORE