Essays about: "Social. Media campaign tool"

Showing result 1 - 5 of 20 essays containing the words Social. Media campaign tool.

1. 1. Evaluating Brand Perception Regarding Sustainability through Digital Marketing

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Amber Javed; [2022]
   Keywords : digital marketing; social media; sustainability; climate change; online media; marketing campaign; fashion brands; brand management; consumer behaviour; brand loyalty; brand image; carbon footprints;

   Abstract : This study evaluates the effect of sustainable business practices on brand perception. Digital marketing is a vital tool for any business, and sustainability is a significant element in brand management and marketing. READ MORE

3. 2. Environmental activism in the age of digital media : Netnography of Save Bugoma Forest Campaign

   University essay from Stockholms universitet/Socialantropologiska institutionen

   Author : Aliisa Vulli; [2021]
   Keywords : digital activism; environmental activism; netnography; Uganda;

   Abstract : This thesis is a netnographic study of Save Bugoma Forest Campaign and digitally enhanced environmental activism in Uganda. Save Bugoma Forest Campaign is a crusade run by a loose coalition of Ugandan environmentalists who oppose a planned sugarcane plantation project in Bugoma Central Forest Reserve, western Uganda. READ MORE

4. 3. #Makesmthng – consume less, make more : political consumption and sustainable lifestyle on Instagram, a case study of a Greenpeace campaign

   University essay from Lunds universitet/Medie- och kommunikationsvetenskap

   Author : Ronja Wutzler; [2019]
   Keywords : political consumption; political participation; online activism; Greenpeace; commodity activism; sustainable consumption; environmental communication; Instagram; social media analysis; multimodal analysis; slacktivism; Social Sciences;

   Abstract : Buying less and making instead - through upcycling, creating and repairing things - is the motto of the Instagram account make smthng, a Greenpeace campaign focussing on political consumption to deal with the environmental crisis we are in today. With climate change being one of the most pressing issues of our time, finding effective ways of communicating a more sustainable lifestyle is a very important research area in media and communication studies. READ MORE

5. 4. Laughter for Development: An Explorative Study into Humour’s Potential Role in Influencing Stereotypical Representation

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Jamie Bowd; [2019]
   Keywords : Humour; NGO; Creative Communication; Representaion; Stereotypes;

   Abstract : Development issues are often described as important but dull, and ongoing stereotypical representations of a ‘distant other’ perpetuated by NGO’s and mainstream media create an increasingly disengaged public. In response to this, more creative means of communication are needed to increase engagement and counter dominant stereotypical narratives within the development sector. READ MORE

6. 5. Encouraging pro-environmental behaviour amongst Millennials in Online Communities - The role of information and goal-frames on Instagram

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Vanessa Trager; Karin Drozd; [2019]
   Keywords : Pro-environmental behaviour ; Sustainability  ; the Integrated Framework for Encouraging Pro-environmental Behaviour; Online communities;

   Abstract : With the aim to reduce the effects of anthropocentric climate change and achieve a more sustainable future, promotion of sustainable individual behaviour is just as essential as driving political and economic change. As social media are experiencing growth in popularity, online communities in which influencers act as opinion leaders are a promising tool to influence behaviour. READ MORE