Essays about: "Socially responsible marketing"

Showing result 11 - 14 of 14 essays containing the words Socially responsible marketing.

  1. 11. Brand equity and corporate responsibility : a review of brand valuation methods

    University essay from SLU/Dept. of Economics

    Author : Ashkan Pakseresht; [2010]
    Keywords : brand equity; brand valuation; corporate responsibility CR ; strategic branding ;

    Abstract : During the last decades, brand equity has been a priority topic for both practitioners and academics. In accordance with the structural changes in the economic settings caused by the so-called "new economy", corporations being confronted with a shift on perceived business value structure from tangible assets to intangibles. READ MORE

  3. 12.  “What are the main factors that influence consumers in their choice of green energy company over the conventional energy”? : “The role of green marketing in development of consumer behavior towards green energy”

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Usama Awan; Muhammad Aamer Raza; [2010]
    Keywords : Green Energy; Green Marketing; Green. Consumer Behavior; Consumer Decision. Social Responsibility;

    Abstract : Purpose: The purpose of this thesis is to study the factors affecting consumers while taking decision towards electricity providing company. Theoretical Frame work This academic work starts by presenting the background information of energy market, and then presents concept of green marketing, social responsibility, green energy, and consumer behavior in literature review. READ MORE

  4. 13. CSR - A marketing tool? : A case study of ICA's and Lindex's Pink Ribbon campaign

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Rickard Ström; Richard Backteman; Temuulen Batmunkh; [2009]
    Keywords : Pink Ribbon; ICA; Lindex; CSR; CRM; Marketing; Rosa Bandet; ICA; Lindex; CSR; CRM; Marknadsföring;

    Abstract : Purpose: The purpose of this thesis is to investigate how a CSR strategy can be used as a marketing tool by analyzing ICA‘s and Lindex‘s marketing approach within the Pink Ribbon campaign. Background: The concept of CSR has become more and more common in business practices and customers today almost expect companies to be socially responsible. READ MORE

  5. 14. Eco-labels: input or outcome of CSR? : A study made on three companies

    University essay from IHH, Företagsekonomi

    Author : Carolina Jonsson; Madeleine Jakobsson; Martin Johansson; [2008]
    Keywords : Eco-labels; Corporate Social Responsibility; CSR; Socially Responsible Business Practises; Sustainability; Environmental Marketing; Green Marketing; Miljömärkningar; Företags Samhällsansvar; CSR; Hållbarhet; Grön Marknadsföring;

    Abstract : Problem: The increased environmental awareness among people as well as businesses has led to the development of new concepts such as sustainable development and environ-mental marketing. One way of practising environmental marketing, which is based on the three principles social responsibility, holism and sustainability, is to use eco-labels on prod-ucts and services. READ MORE