Essays about: "Strategic awareness"

Showing result 11 - 15 of 218 essays containing the words Strategic awareness.

1. 11. More Than a Music Artist? A qualitative study on consumer archetypes through the dynamics of fan-artist parasocial relationships

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Francesca Scriboni; Yasmine Ferchichi; [2023]
   Keywords : Parasocial Relationships; Fan-artist Engagement; Personal Branding; Content Creation; Consumer Attitudes; Fan Support; Fan Investments; Consumer Archetypes; Music Industry; K-pop Industry; Business and Economics;

   Abstract : Thesis Purpose: This study examines how parasocial relationships between music artists and fans foster a plethora of different consumer attitudinal outcomes, with the purpose to provide clarity through the shaping of distinct consumer archetypes, while offering in this way practical insights for marketers and industry professionals. The context of K-pop is used to delve deeper into the understanding of the use of the parasocial sphere in the music industry scenario. READ MORE

3. 12. Supply Chain Management: Increasing Performance and Coordination in a Sales & Operations Planning Context

   University essay from Lunds universitet/Teknisk logistik

   Author : Jacob Knutsson; Theodor Jener; [2023]
   Keywords : S OP; Strategy; Inventory; Operations; Strategic alignment; Technology and Engineering;

   Abstract : Alfa Laval’s business unit Gasketed Plate Heat Exchanger uses Sales and Operations Planning to balance supply with demand to ensure profitable growth. Currently, the business unit is experiencing inefficiencies as they fail to execute the plans from Sales and Operations Planning. READ MORE

4. 13. Navigating Turbulent Waters : Exploring SME strategies for internationalization amidst Global Bank Crisis

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Agnes Olson; Hannah Samuelsson Flink; [2023]
   Keywords : Internationalization Process; Strategies; Risk Management; Crisis Management; SMEs; Financial crisis; Bank crisis; Resilience;

   Abstract : The global bank crisis between 2008 and 2013 posed a great threat against many organizations globally, especially towards small-medium enterprises (SMEs), which several researchers have investigated through quantitative studies. However, few studies have explored the strategic decisions made by SMEs regarding internationalization processes and international work during this time, beyond numbers. READ MORE

5. 14. Towards Interoperability in Healthcare : Coopetition in Medical Technology

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Axel Herner; Oskar Johansson; [2023]
   Keywords : Healthcare; Co-opetition; Interoperability; Standards; Medical Technology; Responsibility; Accountability; Sjukvård; Co-opetition; Interoperabilitet; Standarder; Medicinteknik; Ansvar; Ansvarsutkrävande;

   Abstract : Purpose - This study aims to provide an understanding of co-opetition as a strategy when medical technology companies collectively develop interoperability solutions for hospitals.     Method - The study is an explorative multiple-case study involving medical technology companies, hospitals, and industry experts. READ MORE

6. 15. A changing energy security environment – a review of alternative energy carriers for light duty vehicles

   University essay from Försvarshögskolan

   Author : Julia Nilsson; [2023]
   Keywords : Supply chain; Logistic; Energy security; Light duty vehicle;

   Abstract :   The increasing energy demand and its impact on the climate around the world has evoked several sectors´ efforts in order to develop and implement sustainable technologies. Political incentives and companies go toward great changes when it comes to reduction of energy sources from fossil-origins in order to reduce greenhouse gas emissions and achievement of energy security. READ MORE