Essays about: "Strategic awareness"

Showing result 16 - 20 of 218 essays containing the words Strategic awareness.

1. 16. EXPLORING THE DIGITAL LANDSCAPE : UNRAVELING THE IMPACT OF GENERATIVE ARTIFICIAL INTELLIGENCE AWARENESS AND PERSONALIZATION ON USER ENGAGEMENT IN SOCIAL MEDIA MARKETING

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Isak Jarrín González; Gulcan Kayhan; [2023]
   Keywords : Generative Artificial Intelligence; User Engagement; Marketing Strategies; Consumer Awareness; AI-Generated Content;

   Abstract : The study aims to investigate user engagement in the Generated Artificial Intelligence (GAI) marketing content within social media marketing. The increasing prominence of GAI content has sparked diverse reactions, particularly concerning the safety of personalized content and individuals' awareness of their data being utilized for customization. READ MORE

3. 17. To What Extent did Social Media and Communication Strategies Help Victims of Domestic Violence During the COVID-19 Lockdown in Thailand? : A Case Study of the "Stop Violence Against Women Campaign"

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Felicia Andersson; [2023]
   Keywords : ;

   Abstract : In the midst of the formidable challenges imposed by the COVID-19 lockdown, the "Stop Violence Against Women" campaign emerged as a resilient and proactive response, harnessing the influential capabilities of social media and strategic communication to combat the pervasive issue of gender-based violence in Thailand. This comprehensive study, deeply rooted in the realms of public sphere theory, development theory, and digital activism, explores the multifaceted dimensions of the campaign's profound impact. READ MORE

4. 18. A Case Study of Strategic Utilization of Brand Ambassadors, Storytelling and Framing Techniques in Cancerfondens's Campaign: Rosa Bandet 2022

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Jenny Larsen; Astrid Johansson; [2023]
   Keywords : NPO; non-profit organization; framing; storytelling; brand ambassadors; Rosa Bandet; marketing strategy; strategic communication; online campaign; Social Sciences;

   Abstract : This thesis examines the strategic utilization of brand ambassadors, storytelling, and framing techniques by the nonprofit organization Cancerfonden’s campaign Rosa Bandet 2022. The study highlights the importance of understanding these techniques combined to further deepen the knowledge in the field of Strategic Communication. READ MORE

5. 19. Competence Development in a VUCA World: How to Make Employees Better Equipped for Handling VUCA

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Carolina Axelsson; Sofia Fröjelin; [2023]
   Keywords : VUCA; Competence Development; Flexibility; Agility; Adaptability; Multiple Perspectives; Growth Mindset; Self-awareness; Resilience; Business and Economics;

   Abstract : Several researchers have approached the subject of VUCA and the challenges of operating in a VUCA world. However, previous research seldom addresses specifically how the work can be done or how these qualities and skills can be developed. READ MORE

6. 20. Insights from Venture Builders: Managing the Collaborative Development of Ventures with Corporates

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Ralf Hafner; Mohammad Amin Sabzevari; [2023]
   Keywords : Venture Builder; Corporate Venturing; Opportunity Development Process; Collaboration; Business and Economics;

   Abstract : This paper investigates how do venture builders manage the process of developing venture opportunities in collaboration with corporates. This research followed a qualitative approach using a cross-sectional study design. Ten semi-structured interviews with employees from four different venture builder organizations are the primary data source. READ MORE