Essays about: "Strategic awareness"

Showing result 21 - 25 of 218 essays containing the words Strategic awareness.

1. 21. Viral Vibes: Mastering Music Marketing on TikTok - A quantitative analysis of consumer journeys from TikTok to music streaming services

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Hannah Höijer; Julia Nordin Kehlmeier; [2023]
   Keywords : awareness; consideration; conversion; viral marketing; co-creation; UGC; TikTok; social media; strategic communication; Social Sciences;

   Abstract : This bachelor’s thesis aimed to investigate what drives the conversion of music from TikTok to streaming services amongst TikTok users. The study is based on marketing funnel models, such as AIDA and the simplified funnel including the three steps: awareness, consideration, and conversion. READ MORE

3. 22. Workplace Coaching and Facilitation of Stress-Management and Well-being in Slovakia

   University essay from Malmö universitet/Institutionen för Urbana Studier (US)

   Author : Linda Rattajova; [2022]
   Keywords : employee well-being; stress management; occupational stress; coaching; coaching in Slovakia;

   Abstract : The research explored when workplace coaching can facilitate stress management and well-being in corporations in Slovakia. It looked at the challenges and opportunities of workplace coaching through individual and organisational perspectives. It was found that masculine and directive leadership style is present in the organisations. READ MORE

4. 23. An active chain process of self-leadership : Dynamically practising self-leading strategies for sustainability

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Mia Amilon; Stephanie Nguyen; [2022]
   Keywords : Leadership; self-leadership; personality; traits; dynamic; active; chain process; self-leadership strategies; strategies; strategy; education; chain; process; self-awareness; self-management; self-efficacy; outputs; outcome; sustainability; innovation; work performance; self-leading; awareness; thriving; health; mindfulness; social cognitive theory; self-regulation theory; self-control theory; intrinsic motivation theory; Självledarskap; ledarskap; ledare; självledarskapsstrategi; strategi; aktiv; dynamisk; process; kedjeprocess; personlighet; egenskap;

   Abstract : Title: An active chain process of self-leadership: Dynamically practising self-leading strategies for sustainability. Keywords: Active and dynamic, Chain process of self-leadership, Self-leadership strategies Background: Sustainability is important and of current interest, requiring all organisations to be well-functioning, committed to sustainability and create strategic decisions for their long-term sustainability. READ MORE

5. 24. Challenges of Power Dominance in the GMRR: The Perspective of Pakistan’s Small Garment Manufacturers

   University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

   Author : Rufus Yaw Gyamfi; Sharmin Jahan; Bernard Nguatem; Fungai Vhondo; [2022]
   Keywords : Garment Manufacturer and Retailer Relationship GMRR ; Power Dominance; Manufacturing; Manufacturer; Supplier; Retailer; Customer; Pakistan; Garments Industry; Garments Manufacturer; Garments Retailer; Garments Suppliers; SME; Interorganizational Relationship IOR ; Buyer-Supplier Relationship; Boundary Systems;

   Abstract : Purpose: The purpose of the study is to identify the challenges that small garments manufacturers in Pakistan face in an IOR with large retailers regarding power dominance. The paper also seeks to examine how those garment manufacturers can use the Boundary Control Systems as a strategic response to power dominance. READ MORE

6. 25. The Effectiveness of Performance Management Systems and its Systemic Value

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Daniel Perez Penagos; Nicole Steller; [2022]
   Keywords : Performance management systems; Effectiveness; Systemic value; Concept of fit; Path-dependency; Business and Economics;

   Abstract : This thesis aims to explore how managers comprehend the systemic value of a companies’ Performance Management System (PMS). The study findings show that PMS causes path-dependent behavior, leading to organizational rigidities, strategic inertia, and diminishing PMS effectiveness. READ MORE