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Showing result 1 - 5 of 43 essays matching the above criteria.

  1. 1. The Bouquet of Wine Consumption Drivers

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Pauline Bernadette Brussat; Olle Grönvall; [2023]
    Keywords : Wine research; consumer behaviour research; consumer motivation; personal involvement; wine consumption; generational research; Swedish wine market; Gen Z and Millennials; Business and Economics;

    Abstract : Thesis purpose: The core aim of this research is to confirm the application of the research model established by Taylor et al. (2018), focusing on intrinsic motivation, extrinsic motivation, and personal involvement, predicting wine consumption in Sweden. READ MORE

  3. 2. "Electric Vehicles Adoption Among Swedish Millennials" : A Qualitative Analysis of Preferences, Innovation, Technology, Pricing, Performance, and Environmental Aspects

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Haitham Karazoun; Mohamed Alhussein; [2023]
    Keywords : Electric vehicles; Innovation; Technology; Price; Performance; Environmental; Consumption intention;

    Abstract : This research endeavors to provide a comprehensive examination of the preferences exhibitedby the millennial demographic with regard to electric vehicles (EVs) within the context ofSweden. The study encompasses a thorough analysis of various dimensions, includingattitudes, innovation, technology, pricing, performance, and environmental considerations, allof which shape the decision-making process of millennials in adopting EVs. READ MORE

  4. 3. Consumers’ Perception Towards Pre-loved Activewear and Factors Influencing It

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Amanda Sofia Kerstin Grundberg; Bahija Nassab; [2023]
    Keywords : Second-hand; perception; activewear; purchasing behavior; purchasing decisions; millennials; Sweden;

    Abstract : The purpose of this study was to investigate the consumer perception of young consumers living in Sweden, towards second-hand activewear and to identify characteristics that may have an influencing effect on the perception. The study was based on the following two research questions: (1) How do Swedish consumers perceive buying activewear second-hand? (2) How second-hand barriers/characteristics play a role in consumers’ purchasing decisions and do it affect their perception towards pre-used activewear? The study was based on qualitative research and the empirical material was collected through eight semi-structured interviews conducted via face-to-face interviews and via online Zoom meetings. READ MORE

  5. 4. Behavioral Patterns of Sweden ́s Millennials in Their Investment Activities for Fintech Product Development : An Empirical Study of Millennial Consumers in Sweden

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Asmik Arakelian; Kira Zhukova; [2022]
    Keywords : Fintech; Personal Investing; Personal Savings; Behavioural Research; Product Development; Fintech; Personlig Investering; Personligt Sparande; Beteendeforskning; Produktutveckling;

    Abstract : With the development of technologies, as well as the introduction of new regulations, the banking sector is facing increasing competition from Fintech startups and companies. This weakens the monopoly of banks on financial services, which can now be provided by various kinds of companies. READ MORE

  6. 5. Consumer Value Perception of Smartphones : A Comparative Study of Swedish and Japanese Millennials

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Eric Adam George Akiba; Robin Jonsson; [2022]
    Keywords : Consumer value perception; Smartphone value perception; Comparative study of Japanese and Swedish Millennials; Value perception categories.;

    Abstract : Background: With the emergence of smartphones being a novel and increasingly relevant occurrence, and both the Swedish and Japanese markets being highly prominent in smartphone usage and technological adoption, there exists an avenue of research that compares these two markets. This research examines the consumer value perception of smartphones in millennials, the first digital natives, comparatively between the two markets. READ MORE