Essays about: "THESIS ON CROSS CULTURal understanding"

Showing result 11 - 15 of 62 essays containing the words THESIS ON CROSS CULTURal understanding.

  1. 11. Exploring Fast Fashion renting and its influence on Brand Equity - A comparative study between Sweden and Russia

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Vladislav Galkin; Christopher Kewenter; [2021]
    Keywords : Fast fashion; Sustainable consumption; Collaborative consumption; Renting; Brand Equity; Business and Economics;

    Abstract : Abstract Keywords: Fast fashion, Sustainable consumption, Collaborative consumption, Renting, Brand Equity. Purpose of the thesis: This thesis aims to discover changes in Millennials' Brand perceptions towards renting in Fast fashion, having a cultural comparison perspective between Russia and Sweden. READ MORE

  3. 12. Sharing globally in a limited world : How sharecoms can internationalize by implementing M&As and/or strategic partnerships

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Karl von Wendel; Petter Nyström; [2021]
    Keywords : Internationalization; sharing economy; sharecoms; entry modes; mergers and acquisitions; strategic partnership; collaborative consumption; cross-border operations; foreign markets; platform;

    Abstract : During recent years the sharing economy has had an increased impact on the modern business climate, and the level of engagement among researchers has increased. The sharing economy is changing the way individuals perceive business and challenges traditional business models. READ MORE

  4. 13. Communication across cultural barriers to internationalization between Sweden and Japan : A Case Study of HMS Networks AB

    University essay from Högskolan i Halmstad/Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL)

    Author : Alexandra Jäderlind; Harumi Averfalk; [2021]
    Keywords : Internationalization; Cross-cultural communication; Cultural barriers; Case Study; Japan; Swedish owned company;

    Abstract : In the globalized economy, internationalization is necessary for companies to have a  competitive advantage to survive in the long term and Swedish companies are no exception. However, when Swedish companies enter Japan the cultural differences between the two countries are significant, which may create cultural barriers. READ MORE

  5. 14. Culture’s influence on Emotional Intelligence among leaders in Multinational teams : A Qualitative study with a focus on Mexico and Sweden

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Linda Karlsson; Kayleigh Shepherd; [2020]
    Keywords : Emotional Intelligence; Culture; Cross-cultural management; Multinational teams; Leaders;

    Abstract : The purpose of this thesis was to analyze culture’s influence on emotional intelligence between Mexican and Swedish leaders among multinational teams. The theoretical chapter has presented relevant theories relating to the field of research. Starting with globalization and internationalization, continuing with leadership and management. READ MORE

  6. 15. Cross-cultural design in wine destination websites : Cultural sensitivity and motivations in UI through investigation of web interface design elements

    University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

    Author : Anna Ahl Obucina; [2020]
    Keywords : Cross-cultural design; UI-design; localization; globalization; hedonic; wine tourism; culturability;

    Abstract : This thesis sets out to investigate hedonic and cultural web interface design elements present on wine tourism destination websites. The thesis focuses on explaining several cultural frameworks and especially the notion of localization, globalization, culturability, and cultural markers, the high/low context theory as well as tenets of hedonics in user interface design. READ MORE