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Showing result 1 - 5 of 12 essays matching the above criteria.

  1. 1. The Role of A Flexible Brand Identity in A Dynamic Market : A Multiple-Case Study on Swedish Coffee Brands

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Louise Enoksson; Elin Larsson; [2020]
    Keywords : Brand Identity; Flexible Brand Identity; Brand Transformation; Brand Management; Moderately Dynamic Market; Adaptation; Consumers; Consumer behaviour; The Swedish Coffee Market; Communication;

    Abstract : Conducting successful business requires a clear and steady brand identity, which is a part of brand management (Aaker, 1996; Kapferer, 1992, de Chernatony, 1999). Sticking to the core values and the traditions of the brand is beneficial. READ MORE

  3. 2. Premium Private Label Market Growthon the expense of National Brands : A study on the Swedish premium private label market shares and its characteristics.

    University essay from Högskolan i Jönköping/IHH, Nationalekonomi

    Author : Jakob Ohlson; [2019]
    Keywords : Premium Private Label; National Brand; Retail Market Share; Sweden; Organic Market Share;

    Abstract : The market share of premium private label goods within the fast-moving consumer goods sector is growing globally. In Sweden, these market shares are relatively small, but new products are continuously introduced in different food categories. READ MORE

  4. 3. Fire Ban Approved Outdoor Stove.

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : FRITIOF LEMBKE; ANNA SÖDERBAUM; [2019]
    Keywords : ;

    Abstract : The extreme heatwave and draught summer 2018 led to extensive fire bans in Sweden, limiting the outdoor cooking possibilities. All equipment with an open flame were forbidden to use. Unfortunately, the trend of increasing temperatures and under average rainfall seems to stay, and not only in Sweden. READ MORE

  5. 4. The Impact of Promotions on Store Visits: A Counterfactual Approach

    University essay from Lunds universitet/Statistiska institutionen

    Author : Joel Persson; [2018]
    Keywords : Promotion; potential outcomes; counterfactual analysis; treatment effects; panel data econometrics; spatio-temporal; Mathematics and Statistics; Business and Economics;

    Abstract : This thesis empirically quantifies the impact of promotions on store visits in the Swedish grocery retailing sector with nationally representative panel data on household purchases of ground coffee. Using the potential outcomes framework, the impact is calculated as the difference between outcomes with promotion and their counterfactuals estimated with two regression models. READ MORE

  6. 5. Consumer behavior in coffee drinking : Comparison between Chinese and Swedish university students

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Min Yan; Qiuyun Li; [2016]
    Keywords : Consumer behavior; coffee drinking; consumption characteristic; purchase process;

    Abstract : The aim of this study is to analyze factors that affecting consumers to drink coffee, based on two case studies in University of Gävle in Sweden and Zhuhai College of Jilin University in China.The study was conducted with mixed research methods. READ MORE