Essays about: "The Swedish Coffee Market"
Showing result 1 - 5 of 12 essays containing the words The Swedish Coffee Market.
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1. The Role of A Flexible Brand Identity in A Dynamic Market : A Multiple-Case Study on Swedish Coffee Brands
University essay from Karlstads universitet/Handelshögskolan (from 2013)Abstract : Conducting successful business requires a clear and steady brand identity, which is a part of brand management (Aaker, 1996; Kapferer, 1992, de Chernatony, 1999). Sticking to the core values and the traditions of the brand is beneficial. READ MORE
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2. Premium Private Label Market Growthon the expense of National Brands : A study on the Swedish premium private label market shares and its characteristics.
University essay from Högskolan i Jönköping/IHH, NationalekonomiAbstract : The market share of premium private label goods within the fast-moving consumer goods sector is growing globally. In Sweden, these market shares are relatively small, but new products are continuously introduced in different food categories. READ MORE
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3. Fire Ban Approved Outdoor Stove.
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : The extreme heatwave and draught summer 2018 led to extensive fire bans in Sweden, limiting the outdoor cooking possibilities. All equipment with an open flame were forbidden to use. Unfortunately, the trend of increasing temperatures and under average rainfall seems to stay, and not only in Sweden. READ MORE
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4. The Impact of Promotions on Store Visits: A Counterfactual Approach
University essay from Lunds universitet/Statistiska institutionenAbstract : This thesis empirically quantifies the impact of promotions on store visits in the Swedish grocery retailing sector with nationally representative panel data on household purchases of ground coffee. Using the potential outcomes framework, the impact is calculated as the difference between outcomes with promotion and their counterfactuals estimated with two regression models. READ MORE
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5. Consumer behavior in coffee drinking : Comparison between Chinese and Swedish university students
University essay from Högskolan i Gävle/FöretagsekonomiAbstract : The aim of this study is to analyze factors that affecting consumers to drink coffee, based on two case studies in University of Gävle in Sweden and Zhuhai College of Jilin University in China.The study was conducted with mixed research methods. READ MORE