Essays about: "The promotional mix"

Showing result 11 - 14 of 14 essays containing the words The promotional mix.

  1. 11. Marketing and Facebook : How fashion companies promote themselves on Facebook

    University essay from Företagsekonomiska institutionen

    Author : Kamila Bairakimova; Isabel Quiroga Arkvik; [2010]
    Keywords : The social media; Facebook; The promotional mix; Advertising; Sales promotions; Events and Experiences; PR and publicity; Personal Selling; Direct Marketing; WOM; Observation;

    Abstract : The social media are internet facilities where people can communicate and discuss through different websites or blogs. The social media has changed the world in many aspect and people are becoming more and more addicted to use these networks. READ MORE

  3. 12. Public attitudes towards the use of marketing and communication by global non-profit organizations

    University essay from Ekonomihögskolan, EHV

    Author : Daniel Ackermann; Tim Kruisman; [2007]
    Keywords : NPO; non-profit organization; non-profit; nonprofit; marketing; communication; guerrilla; guerilla;

    Abstract : Title: Public attitudes towards the use of marketing and communication by global non-profit organizations Background: The importance of the non-profit sector and the commercialization in it is increasing. The organizations have to deal with more competition in the fundraising market on the one hand, and they are on the other hand confronted with people who are blocking the recognition of conventional marketing expressions. READ MORE

  4. 13. The Use of Promotional Activities in the Tourism Industry : The Case of Bangladesh

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Hossain Md. Jakir; [2006]
    Keywords : Promotion; Promotion Tools; Tourism Industry; Bangladesh Tourism; Tourism Development; Tourism Products Services;

    Abstract : Abstract This thesis is an attempt to investigate how the use of promotional activities can help to develop the tourism industry by giving a special concentration to the case of Bangladesh. The investigation was conducted from both a theoretical and an empirical point of view. READ MORE

  5. 14. Marketing Sustainable Products in the Retail Sector: The Potential Integration of Sustainability Marketing

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Wendy Wallace; [2006]
    Keywords : sustainable products; sustainable consumption; environmental marketing; retail; sustainability marketing; marketing; sustainable retail; Environmental studies; Miljöstudier; Earth and Environmental Sciences;

    Abstract : This thesis investigates the ability of retailers to communicate sustainable products through sustainability marketing. Sustainable products are defined as products that "make a contribution to the solution of socio-ecological problems" (Belz, 2005). READ MORE