Essays about: "Touch Points"

Showing result 31 - 35 of 45 essays containing the words Touch Points.

  1. 31. The impact of brand experience on attitudes and brand image : A quantitative study

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Anni Isotalo; Samu Watanen; [2015]
    Keywords : brand loyalty; brand experience; brand image; attitude;

    Abstract : Research questions: How to create an engaging brand experience in marketing context? How does an engaging brand experience affect consumer attitudes and brand image? Purpose of the study: The authors propose that the relationship between brand experience and formation of brand loyalty can be mediated by brand affect: positive attitude and brand image. The study discovers the components of an engaging brand experience and indicates their effect on consumer attitudes and brand image. READ MORE

  3. 32. Open innovation in large organizations : A multicase analysis of multinational Swedish companies

    University essay from Södertörns högskola/Institutionen för samhällsvetenskaper

    Author : Agnes Åström; Helena Rutberg; [2015]
    Keywords : Innovation; Innovation network; Value network; Ecosystem; Cooperation relations; Open innovation; Partnering; Strategic partnering; Intellectual property rights; Innovation; Innovations nätverk; Värde nätverk; Samverkan; Sammarbete; Öppen innovation; Partnerskap; Ekosystem; Strategiskt partnerskap; Immaterialrätt;

    Abstract : This study analyzes open innovation in large multinational organizations. The study has been applied to four organizations to examine how they work with open innovation in innovation networks. READ MORE

  4. 33. Påverkar EAP sederingsgraden av detomidin hos häst?

    University essay from SLU/Dept. of Clinical Sciences

    Author : Frida Karlsson; [2015]
    Keywords : EAP; equine appeasing pheromone; detomidin; sederingsgrad; häst; detomidine; degree of sedation; horse;

    Abstract : Equine appeasing pheromone (EAP) är ett feromon som avges vid juverområdet på ston under digivningsperioden. Detta feromon har framställts syntetiskt och ingår i produkten ConfidenceEQ som går att köpa receptfritt på apotek och kliniker. READ MORE

  5. 34. Let's Integrate! - A quantitative study on how retail channel integration affects consumer's satisfaction, offer perception and the value of the shopping trip itself

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Elias Säfwenberg; [2014]
    Keywords : Retailing; Channel Integration; Omni Channel; Multichannel; Consumer Satisfaction;

    Abstract : Retailing is a tough business; changing consumer trends and technological improvements constantly pressure retailers to improve their offerings. With the proliferation of the mobile internet retailers are scrambling to offer their customers more and more touch points to interact. READ MORE

  6. 35. Capture Time : Recording in digital era

    University essay from Industridesign

    Author : Ahmet Uslu; [2013]
    Keywords : Camera; Photography; Interaction; Touchpad; Photos; Product; Design; DSLR; Universal; Digital;

    Abstract : The primary aim of this project is getting a complete understanding of photography’s development process and looking into future, user-centered innovations. Digital evolution changed the rules of product design. Products became a part of a complex system, consisting of a variety of different touch-points which also constantly extend. READ MORE