Essays about: "Touch Points"

Showing result 26 - 30 of 45 essays containing the words Touch Points.

  1. 26. What implications does an omnichannel strategy have on customer loyalty for fashion retailers in Sweden?

    University essay from

    Author : Simon Barly Lindbo; Yara Galouk; Stefan Susa; [2018]
    Keywords : Omnichannel; Fashion; Sweden; Customer Loyalty; Retailer;

    Abstract : This paper is about the omnichannel marketing strategy, defined by Levy, M., Weitz, B., and Grewal, D. (2013) as, “a coordinated multichannel offering that provides a seamless experience when using all of the retailer’s shopping channels”. READ MORE

  3. 27. Passive gesture recognition on unmodified smartphones using Wi-Fi RSSI

    University essay from KTH/Robotik, perception och lärande, RPL

    Author : Mohamed Abdulaziz Ali Haseeb; [2017]
    Keywords : Wi-Fi; RSSI; gesture recognition; RNN; LSTM; neural network; deep learning;

    Abstract : The smartphone is becoming a common device carried by hundreds of millions of individual humans worldwide, and is used to accomplish a multitude of different tasks like basic communication, internet browsing, online shopping and fitness tracking. Limited by its small size and tight energy storage, the human-smartphone interface is largely bound to the smartphones small screens and simple keypads. READ MORE

  4. 28. History Hunt : Raising User’s Curiosity towards Places of Historical Value using Narrative-driven, Location-based Augmented Reality

    University essay from Linnéuniversitetet/Institutionen för medieteknik (ME)

    Author : Eric Olsson; [2017]
    Keywords : augmented reality; human-computer interaction; geolocation; narrative; historical information; Förstärkt verklighet; navigationssystem; applikation; narrativ; historisk information; människa-datorinteraktion;

    Abstract : Today our society is greatly built on modern technologies. In most parts of the world itis a social standard to have access to a smartphone and the Internet. Being able to keepin touch with others, consuming information, or being entertained independent of placeand time are assumed standards. READ MORE

  5. 29. Rethinking Individual Customer Journeys: Exploration Across Age Groups In A Digitised Retail Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emilija Jurgulyte; Ronja Böhlke; [2017]
    Keywords : Customer journey; consumer behaviour; touch points; digitalisation; omni- channel; multi-channel; cohorts; customer experience; fast fashion; retail industry; Business and Economics;

    Abstract : Purpose: The purpose of this study was to rethink the meaningfulness of abstract customer journey concepts, which are employed as a means of explaining consumer behaviour. Consumer behaviour however becomes more and more diverse. READ MORE

  6. 30. Att ge en plats ny mening : ett gestaltningsförslag för Kaj 24 i Malmö

    University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

    Author : Ida Linnersten; [2017]
    Keywords : kaj; stråk; plats; Kaj 24; platsspecifik design; platsanalys; hamnomvandling; landskapsarkitektur;

    Abstract : Syftet med arbetet har varit att utifrån fysiska, immateriella och dynamiska strukturer undersöka en befintlig kaj i Malmö, för att sedermera ge platsen förutsättningar till en ny mening i staden genom ett gestaltningsförslag. Med stöd i ett analytiskt ramverk och samtida stadsutvecklingsteorier undersöks platsens kvaliteter och problem. READ MORE