Essays about: "retail. international marketing"

Showing result 1 - 5 of 18 essays containing the words retail. international marketing.

  1. 1. Customer segmentation in Retail: An Experiment in Sweden

    University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

    Author : Nagma Athar Memon; [2023]
    Keywords : Customer Segmentation; Customer Relationship Management; Clustering; RFM; LRFMP;

    Abstract : The retail industry is continuously transforming due to digitalization, globalization, urbanization, and automatization. These factors contribute to new and more transparent retail with new customer behaviors, business models, and international competition. READ MORE

  3. 2. Digital Customer Experience Matters

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Victoria Gerster; Pirro Melonashi; Quynh Chi Nguyen; [2021]
    Keywords : customer experience; jewelry; retail; digitization; experiential marketing; virtual experiential marketing; e-commerce; Business and Economics;

    Abstract : In today's world, it is essential to understand how customer in-store experiences can be successfully transferred to online environments for international jewelry retailers to master their digital transformation. Further, there is an apparent lack of extensive research about the jewelry retailing industry and its customers in academia despite its prominence in the business world. READ MORE

  4. 3. The Challenges of a Swedish SME in Entering the Chinese market - A case study on the market entry process of Cibes Lift Group AB to the Chinese market

    University essay from Göteborgs universitet/Graduate School

    Author : Malthe Vesström; Syed Nabil Raiyan; [2019-03-19]
    Keywords : SME; internationalization; emerging market; China; barriers; internal; external; challenges;

    Abstract : As the world has become more integrated with governments lowering trade barriers, regulations and with advancement in technologies, the internationalization of SMEs have been seen to rise. Through internationalization, SMEs are able enhance their capabilities, competencies, expand their customer base, increase their production capacity, profit and growth. READ MORE

  5. 4. Daylighting and Electric Lighting Integration in the Retail Sector

    University essay from Lunds universitet/Avdelningen för Energi och byggnadsdesign; Lunds universitet/Institutionen för arkitektur och byggd miljö

    Author : Rafael Campama Pizarro; [2019]
    Keywords : daylighting; electric lighting; lighting controls; integration; human centric lighting; circadian potential; melanopic lux; non-visual effects; energy saving; retail; case study; IEA-SHC; furniture store; shopping experience.; Arts and Architecture; Earth and Environmental Sciences;

    Abstract : The retail sector represents 11% of the GDP and employs 15% of the workforce in the European Union. To tackle growth of e-commerce, physical retail stores need to be reviewed; both to decrease operating costs, increase productivity and to make the shopping experience more appealing. READ MORE

  6. 5. Evaluation and Improvement of an Industrial Retailer’s Level of Marketing Channel Integration : A Cross-Border Case Study from the Maintenance, Repair and Operations Sector Taking the Perspective of the Physical Store

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Saskia Wichmann; Jan-Willem Nieuwenhuis; [2018]
    Keywords : industrial retail; industrial marketing; marketing channel integration; multi-channel; cross-channel; omni-channel.;

    Abstract : This thesis aims to answer the research question of how an industrial retailer’s level of channel integration can be evaluated and improved. A conceptual model is developed and applied in a case study context of the shop channel of a large international industrial distributor of maintenance, repair and operations goods. READ MORE