Essays about: "User-Generated-Content"

Showing result 16 - 20 of 109 essays containing the word User-Generated-Content.

  1. 16. (Re) Creating the Existing : is UGC applicable to creative and innovative assessments?

    University essay from Lunds universitet/Avdelningen för ABM, digitala kulturer samt förlags- och bokmarknadskunskap

    Author : Julia Lundén; Hanna Samuelsson; [2022]
    Keywords : Creativity; Innovation; User-generated Content; Gatekeepers; Intellectual Property; Copyright; Convergence Theory; Participatory Culture; Spreadability; Cultural Sciences;

    Abstract : There is extensive research on creativity and innovation, as well as the question of whether UGC and social media platforms foster creativity or dumb down culture. There is however a gap in research on how creative and innovative UGC is. READ MORE

  3. 17. Influencer marketing: An exploratory study to identify consumer behaviour online

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emilia Möller; Ina Farag; [2022]
    Keywords : Social Media; Influencer Marketing; Impulse Buying Behaviour; Consumer Behaviour; Business and Economics;

    Abstract : Thesis purpose: The purpose of this study is to understand what impact social media influencers have on consumers' online behaviour. We further aim to understand the interrelationship between social media influencers and online impulse buying behaviour. READ MORE

  4. 18. Art Value Experience : An Immersive Procedural Content Generation Tool for Personal Visualization of Meaningful Numbers

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Yufei Zhang; [2022]
    Keywords : Personal visualization tool; user-generated content; immersive experience design; procedural content generation; research through design; experiential qualities; heuristic evaluation;

    Abstract : We present a Research through Design project that explores design opportunities and challenges of a personal visualization tool in artistic settings. The research process includes technical material exploration, an approach where state-of-the-art enabling techniques are examined to inspire artistic design decision-making. READ MORE

  5. 19. The Impact of Brand Generated Content on Green Purchase Intention : A Study Based on Brand Generated Content on Social Media Platforms and Food Industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Rupam Saha; [2022]
    Keywords : Green Consumerism; Green Purchase Intention; Green Foods; Green Products; Eco-friendly Foods; Sustainable Products; Environmental Friendly Products; Brand Generated Contents; Firm Generated Content on Social Media; Green Marketing.;

    Abstract : The increasing threats to the environment have led the consumers to enhance their concern for environment. As a result, consumers nowadays intend to purchase environmentally friendly products as part of showing their concern for environment. READ MORE

  6. 20. What’s Mine is Yours

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Amanda Bjerkliden Olsson; Jessica Jinzhi Liu; [2022]
    Keywords : co-creation; governmentality; exploitation; digital labor; user-generated content; social media platforms; Business and Economics;

    Abstract : The purpose of this study is to research how consumers adopt discourses to make sense of their experiences with brand co-creation on social media platforms. We wish to bring forward how the interactions of the stakeholders involved in the co-creation process affects the consumers, through the theoretical lens of governmentality and exploitation. READ MORE