Essays about: "User-Generated-Content"

Showing result 6 - 10 of 109 essays containing the word User-Generated-Content.

1. 6. Multi-Channel Sentiment Analysis in Swedish as Basis for Marketing Decisions

   University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

   Author : Malin Uhlander; [2023]
   Keywords : omni-channel marketing; sentiment analysis; Swedish; natural language processing; opinion mining;

   Abstract : In today’s world, it is not enough for companies to consider any one social media channel in isolation. Instead, they must provide their customers with a unified experience across channels and consider interdependencies between channels. READ MORE

3. 7. The Impact of Social Media inTourist Identity Creation : A netnographic study of travel posts on Cyprus

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Anna Buter; [2023]
   Keywords : Tourist identity; Visual content; Social media; Netnography;

   Abstract : Two years after the COVID-19 pandemic it appears that the consumer behaviour oftourism is returning to pre-pandemic unsustainable behaviour. Whereas scholarscontinually stress that tourism needs to transform if it is to remain a viable option forfuture generations. READ MORE

4. 8. The E-Commerce of Tomorrow: An Experimental Study of How User-Generated Content can be integrated into a Retailer's Website for Fashion Merchandise Display

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Hannah Gustafsson; Klara Überall Jönsson; [2023]
   Keywords : User-Generated Content UGC ; Visual Merchandising; Technology Acceptance Model TAM ; Fashion E-commerce; Consumer Perceptions;

   Abstract : An increasing number of individuals are turning to User-Generated Content (UGC) to learn about various products and services. Prior customers' experiences and opinions significantly impact potential buyers' decision-making during the customer journey. READ MORE

5. 9. The TikTok effect: How TikTok is shaping the way we consume music

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Greta Ranff; Loui Degener; [2023]
   Keywords : consumer behavior; music consumption; social media; TikTok; recommendation algorithms; marketing platforms; Business and Economics;

   Abstract : Digitalization has in recent years transformed the music industry and how people consume music. Simultaneously, the social media app TikTok has emerged as a major player in marketing, using its unique algorithmic structure and user-generated content to become a powerful marketing tool for musicians and record labels alike. READ MORE

6. 10. “Judge my Spotify” : A user-centred design study exploring content creator mindsets, behaviours and motivations for music sharing on TikTok

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Adrian Bucka; [2023]
   Keywords : Content Analysis; Semi-structured Interviews; Motivation for Music Sharing; Content Creator Mindsets; Design Implications for Music Sharing on TikTok;

   Abstract : The rise of TikTok has revolutionised our interaction with music on social media, altering how we discover and share songs. Artists recognise TikTok's potential as a launchpad for their careers, while music streaming platforms have embraced user-generated content and introduced features for incorporating music into online sharing. READ MORE