Essays about: "User-generated Data"

Showing result 11 - 15 of 77 essays containing the words User-generated Data.

  1. 11. Understanding Community Sense of Place and Social Sustainability Through Instagram : The establishment of Rågsved nature reserve and the demolition of Snösätra Graffiti Wall of Fame

    University essay from Stockholms universitet/Kulturgeografiska institutionen

    Author : Aviva Blomquist; [2021]
    Keywords : Digital geography; sense of place; social media; public space socio-spatial planning; participation; social sustainability; cultural sustainability;

    Abstract : Blomquist, Aviva (2021). Understanding Community Sense of Place and Social Sustainability Through Instagram: The establishment of Rågsved nature reserve and the demolition Snösätra Graffiti Wall of Fame. READ MORE

  3. 12. New Product Introductions, what gets people talking? : Quantitative study on e-Word-of-Mouth & Customer Engagement

    University essay from Stockholms universitet/Marknadsföring

    Author : Rafael Czeszejko; Sophia Zhang Pettersson; [2021]
    Keywords : Customer Engagement; New Product Introduction; Sentiment analysis; Word-of-Mouth; WOM; eWOM; User Generated Content; UGC; Twitter; Sentiment analysis; Social Media; Innovativeness level; Quantitative; Brand Benefits; Big Data;

    Abstract : The interest of researchers and practitioners in e-Word-of-Mouth has accelerated with the rise of social media platforms. In the last decade it became more apparent that customers are not merely recipients of product and brand information, but also active participants in shaping product and brand perceptions. READ MORE

  4. 13. Using Machine Learning to Understand Text for Pharmacovigilance: A Systematic Review

    University essay from Luleå tekniska universitet/Institutionen för system- och rymdteknik

    Author : Patrick Pilipiec; [2021]
    Keywords : ;

    Abstract : Background: Pharmacovigilance is a science that involves the ongoing monitoring of adverse drug reactions of existing medicines. Its primary purpose is to sustain and improve public health. READ MORE

  5. 14. Leveraging brand co-creation in a digital era: An IKEA case study

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Julia Örnhem; Sophie Weir; Jesper Karlsson; [2021]
    Keywords : Co-creation; IKEA; Brand Engagement; Brand Self-congruity; Category Involvement; Brand Interactivity; Brand Communities; Brand Value; Brand Knowledge; Web 2.0; User Generated Content; Business and Economics;

    Abstract : Purpose: The purpose is to examine how IKEA works with customer brand co-creation and how it can be further leveraged in the digital era. Methodology: This paper adopts a qualitative case study method, where the primary data consists of an interview with a Social Media Specialist with pre-existing knowledge of brand co-creation at IKEA in Sweden. READ MORE

  6. 15. Categorization of Customer Reviews Using Natural Language Processing

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Adam Liliemark; Viktor Enghed; [2021]
    Keywords : Machine Learning; Natural Language Processing; Unsupervised Clustering; Artificial Neural Network; Text Categorization; Maskininlärning; Natural Language Processing; Naturlig Språkbehandling; Oövervakad Gruppering; Artificiella Neurala Nätverk; Textkategorisering;

    Abstract : Databases of user generated data can quickly become unmanageable. Klarna faced this issue, with a database of around 700,000 customer reviews. Ideally, the database would be cleaned of uninteresting reviews and the remaining reviews categorized. READ MORE