Essays about: "Value congruence"

Showing result 6 - 10 of 33 essays containing the words Value congruence.

  1. 6. Closer Connection for Perfection

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Robin Naderi; Nicholas Sjögren; [2022]
    Keywords : Influencer Marketing; Management of Influencer Marketing; Micro-Influencer; Nano-influencer; Value Creation;

    Abstract : As influencer marketing has become a widely used marketing strategy for companies to reach new and existing audiences, marketing professionals need to better understand how to manage influencer marketing based on strategic factors to create value. One strategic factor and potential source of value is the relationship between influencers and their audiences. READ MORE

  3. 7. Fit in or fit out? Exploring the pre-merger and acquisition phase through an acculturation lens

    University essay from Umeå universitet/Företagsekonomi

    Author : Claudia Perera; Viktor Wejdelind; [2022]
    Keywords : Mergers and acquisitions; M A process; organizational culture; acculturation modes; congruence; acculturation stress; social identity theory; case study; pre-deal planning;

    Abstract : Mergers and acquisitions (M&As) are not only becoming more common globally, but they are also increasing in size and value in Sweden. The pace of this trend has not even slowed down due to the eruption of the global pandemic, there is rather a tendency showing the opposite. READ MORE

  4. 8. The Value and Growth Investment Strategies on the Swedish Stock Market : Is it financially beneficial to invest in stocks based on the value of their P/E and P/B multiples?

    University essay from Linköpings universitet/Produktionsekonomi

    Author : Beatrice Forsberg; Johan Sundqvist; [2022]
    Keywords : investment strategies; value investing; growth investing; P E; P B; Swedish stock market; OMXSGI; efficient market hypothesis;

    Abstract : Background: As the goal of most investors is to generate excess returns as compared tothe broad market, different investment strategies to perform such a feat have been studied thoroughly for decades. One strategy which has performed particularly well is the value investment strategy, where securities that appear cheap relative to some of their fundamental values are invested in. READ MORE

  5. 9. Social Responsibility within the Fast Food Industry : An exploratory study on factors influencing consumers' socially responsible behavior to guide companies' CSR work

    University essay from Jönköping University

    Author : Cecilia Karlsson; Elsa Åkerhag; [2022]
    Keywords : CSR; CnSR; C-C congruence; Attitude-behavior gap; Fast food;

    Abstract : Purpose: The purpose of this study is to explore the factors that influence consumers to act socially responsible (CnSR) to provide guidance for CSR work practices in the context of fast food. Method: To answer the research questions a qualitative method has been used where empirical findings have been collected through secondary data and 16 semi-structured interviews. READ MORE

  6. 10. Ready for the future? The impact of Gen Z work values on the Swedish financial industry

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Elin Blomquist; Tilde Gradén; [2022]
    Keywords : Generation Z; Work values; The financial industry; Value congruence; Person-organization fit;

    Abstract : This thesis investigates how the work values of Swedish Gen Z business students align with the perceived values of the Swedish financial industry. Using a qualitative research method, interviews were conducted with ten business students and eight companies active in the financial industry. READ MORE