Essays about: "Value congruence"

Showing result 21 - 25 of 33 essays containing the words Value congruence.

  1. 21. (wh)Y Should They Care? : What motivates generation Y to accept a job at an organization with a harmed reputation?

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Stina Erlands; Elin Börjesson; [2017]
    Keywords : Generation Y; motivation factors; harmed reputation; employer branding;

    Abstract : With this study, the authors will examine what generation Y values the highest when applying, and accepting, a job. The study will also examine if this is something that changes if the organization has a harmed reputation. READ MORE

  3. 22. Performance Management Systems in a Mutual Company - A Case Study of Länsförsäkringar Gotland

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Rikard Franzén; Valtteri Lassila; [2017]
    Keywords : performance management systems; measures; standards; rewards; mutual company;

    Abstract : The thesis explores the performance management system (PMS) in place at the mutual company Länsförsäkringar Gotland (LFG) and how and why the measures, standards and rewards they use to construct this PMS differs when compared to companies acting on the capital market. The data collection was conducted as a qualitative single case-study where seven (7) of LFG's top managers, including the CEO, were interviewed. READ MORE

  4. 23. Cause Related Marketing -  The determining factors behind consumers’ intention to participate in different types of Cause Related Marketing campaigns

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Linus Johansson; Caroline Liljenberg; Cajsa Nordin; [2016]
    Keywords : Cause Related Marketing | Marketing strategy | CSR | Consumer Behaviour | Participation Intentions | Nonmonetary | Monetary | Sweden |;

    Abstract : Purpose - To extend the understanding of the determining factors behind consumers’ intention to participate in Cause Related Marketing campaigns and how they differ depending on if the campaign is monetary or nonmonetary. Design/methodology/approach - Drawing on Cause Related Marketing literature, 10 hypotheses were tested through regression analysis and ANOVA. READ MORE

  5. 24. Upper echelon, cluster development and performance : A study of governance and shared value strategy in Swedish institutions of higher education

    University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Author : Jakob Urzander; Mårten Larsson; [2015]
    Keywords : upper echelon; cluster development; performance; education; university; board; top management team; diversity; network; networking; public; public organizations; public institutions; governance; shared value; strategy; new public management; science outreach; consociation; composition; upper echelon; kluster; prestation; utblidning; universitet; högskolor; styrelse; ledning; mångfald; nätverk; nätverkande; offentlig verksamhet; offentliga organisationer; styrning; shared value; värdeskapande; strategi; new public management; tredje uppgiften; samverkan; sammansättning;

    Abstract : Background: The "introduction of new public management" in institutions of higher education has brought a measurement-minded form of governance based on "doing more with less". At the same time, universities have increasingly become institutions where documentation proving the conformation to norms of society is more important than the actual outcomes of the organization. READ MORE

  6. 25. Communicating Co-Created Products: New Is Not Always Better

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Carl Edin; Mazyar Sajjadi; [2015]
    Keywords : Co-Creation; Advertising Value; Social Networking Sites; Ad Context Congruence; Media Context Effects;

    Abstract : Co-creating products with customers is a growing trend, especially among businesses within consumer goods. Social networking sites have shown to be commonly used in this process. What is uncertain is whether this media choice is the best option for the final communication phase of these products. READ MORE