Essays about: "Value-based price"

Showing result 26 - 30 of 33 essays containing the words Value-based price.

  1. 26. Digitalization of Physical Content Products - an Investigation into Consumer Perceived Value

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Franziska Prockl; Christian Gruber; [2012]
    Keywords : consumer perceived value; digital content products; physical content products; digitalization; perceived value of digital products;

    Abstract : The significance of consumer perceived value for marketing decisions and the link between value creation and business long-term success is widely acknowledged in the literature. However, no study has yet assessed empirically if different perception of value exist for physical products compared to their digital counterparts. READ MORE

  3. 27. Obstacles when implementing a value-based pricing strategy : A case study – Volvo Construction Equipment

    University essay from Ekonomihögskolan, ELNU

    Author : Alexis Delatolas; Christian Jacobson; [2012]
    Keywords : customer value; pricing; value-based pricing; value-based selling; profitability;

    Abstract : Pricing is a complex yet important process that has a large influence on profitability; however few managers utilize pricing as a strategy to increase competitive advantage. The potential of pricing based on specific customer’s needs should be acknowledged, since it is beneficial for the customers by allowing them to recognize the true value of a product. READ MORE

  4. 28. En arbetsmodell för marknadsvärdering med skogsvärderingsmetoden Beståndsmetoden

    University essay from SLU/Dept. of Forest Economics

    Author : Henrik Nises; [2012]
    Keywords : BM-win; avkastningskrav; ickemonetära; marknadsvärde; diskonteringsränta;

    Abstract : Att värdera skogsfastigheter är en komplex process då ingen fastighet är en exakt kopia av en annan. För att nivålägga ett marknadsvärde används nuvärdesberäkningar baserade på skogens nuvarande utseende samt dess framtida tillväxt. READ MORE

  5. 29. The Pursuit of Knowing Instead of Assuming -A study of Value-Based Advertising

    University essay from Göteborgs universitet/Graduate School

    Author : Johan Gustafsson; Adam Östling; [2011-07-06]
    Keywords : ;

    Abstract : ABSTRACT: A traditional advertising deal is paid for in advance and the price is typically based on space and reach. Value-based advertising, as the word implies, means that the advertiser, instead of paying in advance, is paying for the actual value the ad generates. READ MORE

  6. 30. Price Strategy for Product Launch : from the Customer Value Perspective

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : Yin-Kwan Ko; [2011]
    Keywords : pricing; price strategy; product launch; new product; price research; customer value based pricing; high visibility work wear;

    Abstract : Title:Price Strategy for Product Launch – from the Customer Value Perspective Seminar date:29th August 2011Course:Master thesis in Fashion ManagementCredits:15 ECTSAuthor:Sandra Yin-Kwan KoTutor: Lisbeth Svengren HolmBackground:Fristads has noticed needs and necessity of high visibility work wear in the market, particular for the high risk working industries. In addition to it, new international standards for work wear will be introduced in year 2013 which may put higher requirements on visibility of the work wear. READ MORE