Essays about: "Willingness to Pay WTP"
Showing result 11 - 15 of 36 essays containing the words Willingness to Pay WTP.
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11. Big Five Personality Traits andSustainable Investments : A survey study based on the Swedish private investors willingness to pay for ESG rating
University essay from Linköpings universitet/Nationalekonomi; Linköpings universitet/Filosofiska fakultetenAbstract : This thesis contributes to the currently still sprawling literature on the force of sustainable investing together with the “Big Five” personality structure (Openness to Experience, Conscientiousness, Extraversion, Agreeableness and Neuroticism). By investigating which personality trait, based on the Big Five personality taxonomy, that was willing to exchange revenue for a higher ESG rating in a hypothetical investment fund, we were able to determine when private investors were willing to pay more for a more sustainable investment. READ MORE
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12. The role of information and behavioral biases in consumer choice for climate friendly proteins
University essay from SLU/Dept. of EconomicsAbstract : The transition from animal towards alternative proteins can help reduce the negative impact of the food systems on the environment and human health. To promote healthier and more sustainable food systems, consumers around the world are encouraged to explore alternative diets and switch towards more environment-friendly protein sources. READ MORE
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13. Bureaucrats’ Willingness-to-Pay for CO2 Emission Reduction Programs
University essay from Högskolan Dalarna/Institutionen för kultur och samhälleAbstract : Aiming at exploring the issue of duality of the Swedish government system and the possible influence of a detached public administration, a study of bureaucrats’ characteristics, potential preferences and consequent willingness to pay (WTP) for certain policies was needed. This research attempts therefore at investigating how acceptance of CO2 emissions reduction programs among public agents is influenced by factors such as the cost of the program, concerns with air quality, impacts on biodiversity, improvements in the fuelling stations infrastructure, the use of electricity as fuel and individual characteristics such as gender. READ MORE
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14. Challenging The Binary Conversation Around Hair Care: A quantitative study on how gender-neutral marketing can be used for gender-specific brands in the hair care industry.
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : The purpose of this thesis is to examine the effects of gender-neutral brand extensions for masculine and feminine brands by using gender-neutral marketing. We also provide a definition of gender-neutral marketing and put gender-neutrality in a brand extension context. READ MORE
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15. The Opportunity Cost of Households´ Recycling Efforts : The Role of Norms and Warm-Glow Motives
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : The overall aim of this thesis is to examine households´ preferences towards relaxing the time demanding aspects of transporting sorted packaging waste. According to welfare economics, households should be willing to pay an amount equal to their reservation wage to benefit from more leisure time. However, specific types of norms, e.g. READ MORE
