Essays about: "Women s intention"

Showing result 21 - 25 of 41 essays containing the words Women s intention.

  1. 21. Skogsmaskinförares upplevelser av hur arbetsgivare hanterat föräldraledighetsfrågan

    University essay from SLU/School for Forest Management

    Author : Christer Schedvin; [2019]
    Keywords : skogsbruk; maskinförarbrist; jämställdhet;

    Abstract : Inom skogsbruket och i yrkesgruppen maskinförare är uttaget av föräldraledighet lågt i jämförelse med många andra branscher. Något annat som präglar skogsbranschen är att den är starkt mansdominerad och att det råder en brist på skogsmaskinförare. Bristen befaras bli ännu större inom en tioårsperiod. READ MORE

  3. 22. Imagining the Desirable Other. A Discourse Analysis of Online Dating Profiles of Filipino Women and American Men on FilipinoKisses.com

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Hyacinth Sendiong; [2019]
    Keywords : Mail-Order Brides; Orientalism; Filipino; American; Stereotypes;

    Abstract : This research explored the stereotypical representations, images, and expectations surrounding the relationships of Filipino women and American men. Within the context of the mail-order bride phenomenon, Filipino women have been largely depicted as victims of racialized and gendered representations of mail-order bride agencies. READ MORE

  4. 23. Influencer marketing: What if everything revolves around the consumer’s self-esteem : A study about the purchasing behaviour of Swedish women in relation to influencer marketing

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Linnea Egertz; Jonathan Almström; Benny Truong; [2019]
    Keywords : Word of mouth marketing; internet celebrity; influencer; influencer marketing; endorser; followers; social media; source credibility; source credibility model; self-esteem; tie strength; similarity; purchase intention;

    Abstract : This thesis examines how female consumers’ self-esteem may impact an influencer’s ability to create a purchase through suggesting and testing a developed conceptual model. The Source credibility model, Similarity and Tie-strength were utilized as underlying theoretical frameworks. READ MORE

  5. 24. Branding the Others

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Ha An Nguyen; [2019]
    Keywords : nation branding; postcolonialism; feminism; Western popular culture; critical discourse analysis; Social Sciences;

    Abstract : In view of the fact that Western films are one of the most consumed forms of popular culture in the world market, this study argues that they are, therefore, integral to the nation branding process of non Western countries. Anchored in postcolonial theory, this research purposely turned to Fairclough’s Critical Discourse Analysis model as a matching analytical framework. READ MORE

  6. 25. Generation y’s intention to perform in-store recycling in the fast fashion industry: A combined TPB and NAM approach

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Kristin Schröder; Saskia Pietralla; [2018]
    Keywords : Generation y; Fast fashion; Clothing disposal behaviour; Pro-environmental behaviour; In-store recycling;

    Abstract : Background: Due to accelerating environmental problems caused by fast fashion sustainable business solutions become increasingly important. Thus, the following thesis examines generation y’s intention to perform in-store recycling at fast fashion retailers and investigates the factors most influential on intention. READ MORE