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1. 1. Investigating the relationship between Entrepreneurial and Market Orientations within French SMEs and linking it to Performance

   University essay from Handelshögskolan vid Umeå universitet

   Author : Matthieu Couppey; Ysaline Roux; [2007]
   Keywords : Corporate entrepreneurship; entrepreneurial orientation; risk; innovation; proactiveness; marketing; market orientation; customer orientation; competitor orientation; interfunctional coordination; performance; growth; SME; France;

   Abstract : This study empirically investigates the levels of entrepreneurial orientation (EO) and market orientation (MO), and their links to performance within the context of French Small and Medium Sized Enterprises (SMEs). SMEs represent today the heart of the European strategy and account fro 99% of the total companies in France. READ MORE