Essays about: "about social media"

Showing result 11 - 15 of 1046 essays containing the words about social media.

  1. 11. How to communicate efficiently on social media : A case study about emotional communication strategies by the climate activist group Rebellmammorna

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Anna Nilsson; [2023]
    Keywords : visuals; narrative; emotional communication; social media platforms; climate movements; visuella element; narrativ; emotionell kommunikation; sociala medieplattformar; klimatrörelser;

    Abstract : This case study aims to explore how emotional communication on social media can influence the target group by examining the communicative strategies, including visuals and narratives, used by the climate activist group Rebellmammorna. Eight semi-structured interviews were conducted with members of Rebellmammorna to investigate how they describe their communicative strategies, how they use emotional communication to establish a relationship with their target group, and how users experience the communication on their social media platforms (Facebook, Instagram, and their webpage). READ MORE

  3. 12. Eco-Social Reforms and the Paradox of Complex Change : A qualitative thematic analysis of the national media debate on the 2022 Chilean Constitution

    University essay from Uppsala universitet/Statsvetenskapliga institutionen

    Author : Tilda Janbrink; [2023]
    Keywords : Eco-social-growth trilemma; eco-social policies; policy integration; public support for eco-social reforms; Chile; constitution; qualitative thematic analysis;

    Abstract : By now, it is an acknowledged fact that economic growth, social justice, and environmental sustainability are interconnected. Often referred to as the eco-social-growth trilemma, the challenge is to achieve synergy between the objectives and avoid trade-offs. READ MORE

  4. 13. Handling Cancel Culture online

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Alice Berntson; Johanna Johnsson Belving; [2023]
    Keywords : Cancel culture; kriskommunikation; sociala medier; crisis communication; social media; Social Sciences;

    Abstract : Studien har som syfte att bidra till en större förståelse för mottagarperspektivet inom kriskommunikation för att kunna utveckla krisstrategier. Syftet är att förstå unga vuxnas uppfattning av fenomenet cancel culture och hur detta kan tas i beaktning för att motverka kris på sociala medier. READ MORE

  5. 14. “I Feel so at Home in This Subreddit" : A Netnographic Analysis of the Fan Subreddit r/ThelastofusHBOseries and Its Community-Building Aspects

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Marlene Penn; [2023]
    Keywords : The Last of Us; fandom; online fan community; Reddit; netnography; communication; community building;

    Abstract : This thesis examines the online fan community of the HBO series The Last of Us on the social media platform Reddit. Within this study, the fans’ communication practices on the subreddit r/ThelastofusHBOseries are researched and analyzed from a community-building perspective. The subreddit was observed employing a netnographic approach. READ MORE

  6. 15. Deep Learning Based Sentiment Analysis

    University essay from Blekinge Tekniska Högskola/Institutionen för datavetenskap

    Author : Shashank Kalluri; [2023]
    Keywords : Sentiment Analysis; Word Embedding; Deep Learning;

    Abstract : Background: Text data includes things like customer reviews and complaints,tweets from social media platforms. When analyzing text-based data, the SentimentModel is used. Understanding news headlines, blogs, the stock market, politicaldebates, and film reviews some of the areas where sentiment analysis is used. READ MORE