Essays about: "abstract for marketing thesis"
Showing result 21 - 25 of 84 essays containing the words abstract for marketing thesis.
-
21. Exercising power through CSR communication on Facebook : Insights from the oil industry
University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskapAbstract : Corporations are increasingly using social media as a tool for communicating Corporate Social Responsibility. Marketing researchers have conducted ample research on the topic, however, a communication perspective is missing. READ MORE
-
22. Perception of consumers regarding the use of data in the sharing economy
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : Abstract Title Perception of consumers regarding the use of data in the sharing economy. Authors Laval Maeva & Noiraut Alexian Level Bachelor thesis, 15 ECTS credit Supervisor Venilton Reinert Examiner Hélène Laurell Keywords sharing economy, Y generation, consumers’ perception, and data Background As link between consumption of collaborative economy and perception of data had not yet been investigated; a more indepth analysis of consumer perception of data use by companies is needed. READ MORE
-
23. Social media marketing : Acquiring customer loyalty and relationship management using social media as a marketing channel
University essay from Högskolan i Jönköping/IHH, InformatikAbstract : Abstract Social media is a marketing phenomenon that is growing very fast. Social media helps creating value for customers in broadcasting the advertising among social networks. Blog posts, videos, pictures, reviews and ratings all have a significant impact on marketing. READ MORE
-
24. Sponsorship of grassroots- and youth football teams : A qualitative study from the sponsors’ perspective
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : Abstract Title: Sponsorship of grassroots- and youth football teams: A qualitative study from the sponsors’ perspective. Authors: David Arvidsson and Christoffer Rex Hansen Charles. Supervisor: Hèléne Laurell. Level: Bachelor thesis in marketing (15 Swedish credits), Spring 2016. READ MORE
-
25. Generation E-commerce : Motivation to write positive and negative online reviews
University essay from Högskolan i Jönköping/Internationella HandelshögskolanAbstract : Abstract Purpose: The purpose of this study is to further explore customer’s motivation to write online reviews by understanding what factors motivate customers to write positive and negative online reviews. Problem: Because of the shift in technology and the introduction of the Internet the way we communicate, search for information and the way we purchase products have significantly changed. READ MORE