Essays about: "advertising Perceive"

Showing result 21 - 25 of 56 essays containing the words advertising Perceive.

  1. 21. Native advertising : from a consumer perspective

    University essay from Högskolan i Halmstad

    Author : Elin Lindmark; Elin Millberg; [2018]
    Keywords : Native advertising; Online advertising; Credibility; Consumer perception;

    Abstract : Research questions:How do consumers perceive native advertising compared to other online advertising? How does the media channel affect native advertisements?How do consumers receive native advertising? Purpose:The purpose of this study is to examine native advertising from a consumer perspective. A research will be done about how consumers perceive native advertising compared to other online advertising, how the media channel affects native advertisements and how consumers receive native advertising. READ MORE

  3. 22. The role of peer-created content in digital advertising : Perceptions of sponsored and non-sponsored recommendations on Instagram, its recognition as a product advertisement and its effects on the level of trustworthiness.

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Karolina Gibała; Aleksandra Gujda; [2018]
    Keywords : trustworthiness; Instagram; sponsored; non-sponsored; perception; product advertisement;

    Abstract : Background: Changing interests and expectations of societies have resulted in the development of new communication and business channels. The boom of social media, allowed for a rapid exchange of beliefs, opinions and ideas. The ways of advertising products have also been changed. READ MORE

  4. 23. Where should your influencer marketing strategy land?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi; Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Sofie Murakas; Emmy Svedberg; [2018]
    Keywords : Influencer marketing; Landing page; Influencer post; Sponsorship disclosure; Instagram;

    Abstract : Influencer marketing is growing. With a decline in traditional media, companies are exploring alternative options. With the ever changing landscape of social media, new strategic challenges constantly arises. With influencer marketing, companies can endorse their product through the influencers' social media crowd. READ MORE

  5. 24. “I don’t care” : Describing digital natives emotional response towards provocative advertising

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Linnéa Jansson Pålsson; Rebecka Fallenkvist; Shuai Huang; [2018]
    Keywords : Advertising; Provocative advertising; Digital Natives; Emotional response; Resistance; Provocative Advertising Effectiveness;

    Abstract : Consumers are actively avoiding advertising, which has made the advertising landscape more challenging, resulting in the implementation of other strategies. Provocative advertising is a strategy implemented to make a strong impression on the consumers. READ MORE

  6. 25. YouTube influence on Well-being brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Paula Kauppinen; Antoniya Pavlova; [2017]
    Keywords : Business and Economics;

    Abstract : This study aims to find a deeper understanding of how millennials, a consumer group of increasing importance, perceives endorsed brands in fitness and health vlogs. The study used a combination of netnography, including video and comment analysis, and qualitative, semistructured interviews with both audience and creator of vlogs as its methodology. READ MORE