Essays about: "advertising Perceive"

Showing result 11 - 15 of 56 essays containing the words advertising Perceive.

1. 11. The Risks of Shock Advertising for Non-profit Organizations : A qualitative study of the effects of shock advertising on consumer processing and evaluation

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Ola Olofsson; Marcus Funke; [2020]
   Keywords : Brand Image Incongruity; Shock Advertising; Consumer Processing; Consumer Evaluation; Brand Evaluation;

   Abstract : The use of shock advertising as a means to attract consumers’ attention has been prevalent during the last decade. This is especially true in the case of non-profit organizations, where consumers are more lenient to incongruent and explicit imagery. READ MORE

3. 12. Examining Consumers' Perception and Attitude towards Different Product Settings Presented within Advertisements

   University essay from Södertörns högskola/Institutionen för samhällsvetenskaper

   Author : Christine Valenzuela; [2020]
   Keywords : Visual Marketing; Advertising; Ad Perception; Ad Attitude;

   Abstract : Today, it has become increasingly challenging for firms to communicate with their target audiences, due to the amount of media noise present in the contemporary market. In this study, the author examines how consumers perceive different product settings that are presented within advertisements, and how this affects their attitude toward the ad, with hopes that it will lead to new insights on how the visual element of product setting can be enhanced to create messages that better connect and resonate with consumers in today’s overcrowded market. READ MORE

4. 13. Keen to be green? Consumer perceptions of green advertising in the skincare industry : Consumer perceptions of green advertising in the skincare industry

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Lana Rasool; Lisa Eriksson; [2020]
   Keywords : Green advertisements; green perceived risk; green trust; green skincare; green marketing; green content.;

   Abstract : Date: 2020-06-09 Level: Master thesis in Business Administration, 15 cr  Institution: School of Business, Society and Engineering, Mälardalen University  Authors: Lisa Eriksson (91/08/31) Lana Rasool (97/02/23)  Title: Keen to be green? Consumer perceptions of green advertising in the skincare industry Tutor: Konstantin Lampou Keywords: Green advertisements, green perceived risk, green trust, green skincare, green marketing, green content.  Research- questions: How do consumers perceive green content in advertisements?  What aspects create perceptions of trust? What aspects create perceptions of risks? Purpose: The purpose of this study is to explore how consumers perceive green advertising practices in the skincare industry and what aspects affect perceptions of trust and risks. READ MORE

5. 14. A framework for generating loyalty in the alcohol industry: a case study of Heineken and Budweiser

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Peter Moane; Vladislav Galkin; Alessandro Solmi; [2020]
   Keywords : Brand loyalty; brand awareness; brand personality; physical attributes; perceived quality; alcohol industry; Business and Economics;

   Abstract : Purpose: The purpose of this study is trying to understand which elements are essential to obtain loyalty in the alcoholic beverage industry and how companies can focus their branding efforts on these drivers of loyalty. Methodology: A literature review is conducted to identify the key drivers which can influence brand loyalty. READ MORE

6. 15. Stakeholders’ perceptions of purpose-driven brands: The case of Nike’s “Dream Crazy” advertising campaign

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Anastasiia Aniskova; [2020]
   Keywords : Social purpose; Brand purpose; Motives; Perceptions; Nike; Colin Kaepernick; Social Sciences;

   Abstract : The present study aims to contribute to the research on stakeholders’ perceptions of brands that take a stand on social issues and by doing so, express their social brand purpose. Social brand purpose is at the core of a brand, and it reflects the brand’s ideal as well as intent to make people’s lives better. READ MORE