Essays about: "advertising an overview"

Showing result 6 - 10 of 12 essays containing the words advertising an overview.

1. 6. Managing Swedish Newspapers in the Digital Age An Investigation of Managerial Responsibility and Innovation

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Roxana Niculescu; [2016]
   Keywords : newspapers; management; newspaper industry; swedish newspapers; innovation challenges; digitalization; ambidextrous organization; traditional business model; management roles; local newspapers; international newspapers.; Business and Economics;

   Abstract : The whole word has been getting somewhat familiar with the crisis that the newspaper industry has been experiencing. The past decade has seen print mainly absorbing finances with little to no profits, and the ever-growing digital not offering enough advertising revenue. READ MORE

3. 7. Standardization vs. Adaption within Advertising

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alexander Fredholm; Saba Slatiel; [2015]
   Keywords : Culture; International Advertising; MNC; Emergent Markets and Standardization vs. Adaption; Business and Economics;

   Abstract : Purpose: The purpose of the thesis is to fill the research gap as previous research on the topic of interest lacks a country specific research on how culture effects standardization vs. adaptation by MNCs in emergent markets, in context to a specific advertising strategy. READ MORE

4. 8. The Importance of Emotions in the Dynamics of Sharing Viral Cosmetic Videos

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Cecilia Drozdz; Maria Kanerva; [2014]
   Keywords : wheel of emotions; strength; product category; emotions; cosmetics; market mavens; entrepreneurial marketing; Viral marketing; Business and Economics;

   Abstract : Viral marketing is becoming an increasingly popular method of advertising in all industries. Current research in this field provides a general overview of the key points that cause an ad to go viral. Amongst them, emotions have been found to be one of main aspects of a video that cause it to be shared in social networks. READ MORE

5. 9. The Concept of Mental Models in Co Design

   University essay from Högskolan i Borås/Institutionen Handels- och IT-högskolan

   Author : Irfan Zeb; Shah Fahad; [2012]
   Keywords : Collaborative design; team mental models; shared mental models; organizational learning; shared understanding;

   Abstract : This study will provide an overview of mental models in teams and the significance of this particular concept for design teams. Researchers have applied the concept of mental models to understand how people perform tasks on the basis of their knowledge, assumptions, predictions and expectation. READ MORE

6. 10. The Leaf project : a first application

   University essay from KTH/Kommunikationssystem, CoS

   Author : Federico Enni; [2011]
   Keywords : ;

   Abstract : Today large publishers are developing platforms via which their content, such as magazines, books, and newspapers, are distributed based upon the well established pattern of 'pay-per-content', via a multitude of mobile applications. Despite of the recent flourishing market of subscription possibilities, users currently have to buy single items of content at an average expenditure that is approximately equal to the cost of the printed media, because publishers are still investing in printing hardcover versions of their publications. READ MORE