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Showing result 1 - 5 of 20 essays matching the above criteria.

1. 1. Shifting Gears: Entering the Automotive Vertical

   University essay from Lunds universitet/Innovationsteknik

   Author : Tobias Anderberg; Axel Svensson; [2023]
   Keywords : Online automotive advertising; performance-based pricing; classifieds; marketplaces; transactional models; monopolistic markets.; Technology and Engineering;

   Abstract : Tradera, Sweden's leading online marketplace for circular consumption, is considering entering the online automotive advertising market in Sweden as a new vertical to diversify its business. This thesis aims to determine if Tradera should enter the online automotive advertising market and to propose a strategic roadmap for entry if it is determined to be beneficial. READ MORE

3. 2. Facebook and the Circulation of Capital: The Rentier Supply Chain of Social Media Marketing

   University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi

   Author : Axel Sievers; [2021]
   Keywords : Digital Platforms; Digital Space; Facebook; Global Inequality Chains; Political Economy; Rentier Capitalism; Social Media; Supply Chain; Value Theory; Social Sciences;

   Abstract : Digital space is a novel form of spatial expression which have been core to the business model of some of the largest firms within the 21st century. Mobilizing tools from geographical political economy, Facebook and the core function of its digital space is critically analyzed, along with how value is distributed along the advertising supply chain. READ MORE

4. 3. Data Protection Considerations in EU Competition Law - A Natural Evolution or Disruptive Development?

   University essay from Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

   Author : Adam Alfredsson; [2020]
   Keywords : Data; Personal data; Big data; Data Protection; Privacy; EU; Competition law; EU competition law; GDPR; Abuse of a dominant position; Article 102 TFEU; Bundeskartellamt; Facebook; WhatsApp; Digital era; Platforms; Networks; Law and Political Science;

   Abstract : It goes without saying that the world that we live in is becoming increasingly digitised. People communicate on Facebook, order products on Amazon, and use Google Search to find everything the Internet has to offer. A common denominator of these services is that they are all offered for free. READ MORE

5. 4. The language of non-commercial advertising: A pragmatic approach

   University essay from Högskolan i Halmstad/Akademin för lärande, humaniora och samhälle

   Author : Anna Rath Foley; [2020]
   Keywords : Advertising; Attention-seeking function; Informing function; Non-commercial advertising; Persuading function; Pragmatics; Relevance Theory;

   Abstract : The current study has explored the language of 30 non-commercial advertisements, both quantitatively and qualitatively, within the framework of pragmatics. The main incentive was to conduct an investigation into how the advertiser working with such a philanthropic genre employs attention-seeking, informing and persuading functions when she communicates with her audience. READ MORE

6. 5. This Land: A media analysis of Latinx representation in ‘woke’ advertising

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Solange Rubio Berdejo; [2019]
   Keywords : Latinx portrayals; semiotic analysis; woke advertising; postcolonial critique; alcohol advertising; United States culture wars;

   Abstract : It seems as of late the most acclaimed advertising campaigns have found a formula to commodify the politically correct through what has come to be described as “woke advertising”. This winning strategy has won public appeal for connecting with an ever-evolving audience that is young, diverse and liberal. READ MORE