Essays about: "advertising space"

Showing result 6 - 10 of 20 essays containing the words advertising space.

1. 6. Prediction of Conversion Rates in Online Marketing - A study of the application of logistic regression for predicting conversion rates in online marketing.

   University essay from Lunds universitet/Matematisk statistik

   Author : Marcus Olausson; [2018]
   Keywords : Online marketing; conversion rates; logistic regression; latent variables; machine learning; Mathematics and Statistics;

   Abstract : This thesis was written in collaboration with an anonymous European automotive company, Company X, which uses online marketing as a part of their business model. In online marketing it is of inrest to estimate conversion rates, that is the quota of a population at an initial state that will go on to perform a certain action. READ MORE

3. 7. Torget som demokratisk arena : och hur den påverkas av utomhusreklam och kommersialiseringen av det offentliga rummet

   University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

   Author : Lisa Berglind; [2018]
   Keywords : demokrati; utomhusreklam; kommersialisering; offentligt rum; torg; medborgare;

   Abstract : Många hävdar att det offentliga rummet genomgår en privatisering, på vilket sätt påverkar det ett utrymme som ska vara till för alla? Blir vissa intressen prioriterade andras och vad kan det få för konsekvenser? Med utgångspunkt i hur utomhusreklam och andra, liknande kommersiella intressen påverkar stadens torg som demokratisk arena undersöks hur privata intressen tar plats i det offentliga rummet. Med hjälp av exemplet Gustav Adolfs torg i Malmö och de kompletterande frågeställningarna “Vilka krav kan vi ställa på torget som demokratisk arena?”, “Hur har utomhusreklamen förändrats sen det introducerades och hur ser den ut idag??”och “Hur har kommersiella intressen påverkat det offentliga rummets funktion?” syftar uppsatsen att svara på om “utomhusreklam och andra kommersiella intressen kan påverka torgets möjlighet att fungera som en stads demokratiska aren?” Ämnet undersöks genom en litteraturstudie som börjar med att definierar begreppet demokratisk arena för att sen gå vidare till att redogöra för hur det offentliga rummet har kommersialiserats de senaste decenniet, hur utomhusreklamen har förändrats sen början av 1900-talet och hur den fungerar idag. READ MORE

4. 8. “Thanks to a good fairy you were born” : An intersectional feminist analysis of ovum donation advertising found in the public space in Barcelona

   University essay from Linköpings universitet/Tema Genus

   Author : Elisabet Tasa-Vinyals; [2017]
   Keywords : Ovum donation; Egg donation; Assisted reproduction; New Reproductive Technologies NRT ; In Vitro Fertilisation IVF ; Politics of reproduction; Economy of cells and tissues;

   Abstract : Gamete donors are actively searched by companies dedicated to assisted reproduction in the Spanish State, and advertising is not only legal but rather common. This thesis provides an overview of the main themes that arise from the analysis of mostly visual materials used to promote ovum donation in public spaces in Barcelona, and critically links them to current debates in intersectional feminist cultural studies of technoscience, bodily theory and visual studies. READ MORE

5. 9. Does richness lead to riches?

   University essay from Umeå universitet/Företagsekonomi

   Author : Johan Svensson; Jimmy Ekström; [2016]
   Keywords : media richness; media selection; advertising; media channels;

   Abstract : The advertising climate is very dynamic; media and the way companies advertise have evolved countless times since the end of the 19thcentury. Advertising spending in print-based media has been steadily decreasing in Europe during the past years, whereas advertising spending online and on television has been increasing. READ MORE

6. 10. Becoming a Fan of Social Media Marketers : Uses and Gratifications of Facebook Brand Pages

   University essay from Stockholms universitet/Institutionen för mediestudier

   Author : Silbi Song; [2014]
   Keywords : internet; social media; Facebook; brand community; fan community; fan culture; identity; digital identity; identity construction; digital marketing; digital advertising; uses and gratifications; audience research;

   Abstract : The advent of social media has witnessed a transformation in how audiences interact with marketers online. While previous research has shown that media consumers generally hold a negative view of advertising, today’s media consumers are engaging with brands more than ever. READ MORE