Essays about: "advertising"

Showing result 36 - 40 of 864 essays containing the word advertising.

  1. 36. Should we do it ourselves or should we let somebody else do it?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Nicholas-Joel Kisling; Julia Herma Cornée Dorothée Bosveld; [2023]
    Keywords : In-House Agency; Make-or-Buy; Insourcing; Outsourcing; External Agencies; Marketing; Brand Management; Advertising; Business and Economics;

    Abstract : Title: Should we do it ourselves or should we let somebody else do it? An exploratory study of in-house agencies and external agencies in marketing and brand management Course: BUSN39 - Degree project in Global Marketing Authors: Nicholas-Joel Kisling & Julia Herma Cornée Dorothée Bosveld Keywords: In-House Agency, Make-or-Buy, Insourcing, Outsourcing, External Agencies, Marketing, Brand Management, Advertising Purpose: The purpose of this study is to explore the dynamics of make-or-buy decisions in the context of marketing and brand management. Specifically, the research investigates the role and scope of in-house agencies beyond advertising, and analyses the motivations that drive companies to either insource or outsource marketing and brand management functions. READ MORE

  3. 37. Kant Stop the Kidfluencers : Moral Considerations in Using Children as Social Media Influencers

    University essay from Enskilda Högskolan Stockholm/Avdelningen för mänskliga rättigheter och demokrati

    Author : Anna Lenander; [2023]
    Keywords : Kidfluencing; child influencers; social media; ethics; Kantian ethics; virtue ethics; the commodification of childhood; UN Convention on the Rights of the Child; consent; advertising; regulations; limitations; children s rights; argumentative;

    Abstract : The practice of "kidfluencing," or using children as social media influencers to promote commercial products and services, raises ethical concerns about the commodification of childhood, them being viewed as products, and their rights falling between the gaps. This essay critically examines the moral dilemmas and challenges in regulating kidfluencing practices from a Kantian and virtue ethics perspective, analyzing the implications of commodifying childhood and the potential harm it can cause. READ MORE

  4. 38. Shifting Gears: Entering the Automotive Vertical

    University essay from Lunds universitet/Innovationsteknik

    Author : Tobias Anderberg; Axel Svensson; [2023]
    Keywords : Online automotive advertising; performance-based pricing; classifieds; marketplaces; transactional models; monopolistic markets.; Technology and Engineering;

    Abstract : Tradera, Sweden's leading online marketplace for circular consumption, is considering entering the online automotive advertising market in Sweden as a new vertical to diversify its business. This thesis aims to determine if Tradera should enter the online automotive advertising market and to propose a strategic roadmap for entry if it is determined to be beneficial. READ MORE

  5. 39. The Impact of AI on the Media Industry.

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Muhammad Hashim Khan; [2023]
    Keywords : Artificial intelligence; media industry; impact; ethical considerations;

    Abstract : The impact of artificial intelligence (AI) on the media industry is examined in this thesis study. A full understanding of the effects of AI integration in many dimensions of the media landscape is provided through a methodical review of the literature that highlights key themes and ideas. READ MORE

  6. 40. Leaving Wonderland - An investigation of capitalist visual culture in public spaces through design in relation to female sexuality

    University essay from Göteborgs universitet/HDK-Valand - Högskolan för konst och design

    Author : Gréta Balog; [2023]
    Keywords : capitalism; patriarchy; female sexuality; perfectionism; visual culture; public spaces; feminist design; critical design;

    Abstract : Capitalist visual culture in public spaces have a significant impact on female sexuality by perpetuating unrealistic, sexualizing and objectifying representations of women. Visual media such as advertising, branding, and other forms of corporate messaging are used to promote the ideas and values of capitalism. READ MORE