Essays about: "affective organizational commitment"

Showing result 16 - 17 of 17 essays containing the words affective organizational commitment.

1. 16. The Relationship Between Internal Branding and Affective Commitment

   University essay from Ekonomihögskolan, ELNU

   Author : Daniel Almgren; Peter Ek; Oliver Göransson; [2012]
   Keywords : internal branding; commitment; affective commitment; retail; service industry; on-brand behavior; organizational commitment; brand commitment; branding; customer contact employee;

   Abstract : Service firms increasingly need to rely on other attributes than traditional quality and performance of their service employees to become and stay truly competitive. Strong brands are essential for differentiation in today's marketplace and it becomes naturally important to align the customer contact employees with the company brand to ensure consistency in all communication externally. READ MORE

3. 17. The Role of Communication in Enhancing Employees’ Organizational Commitment : Exploring the Relationship between Social-emotional-oriented Communication, Work-oriented Communication and Organizational Commitment in China

   University essay from Medier och kommunikation

   Author : Yan Wang; [2011]
   Keywords : Organizational communication; organizational commitment; human relations theory; vertical communication; horizontal communication;

   Abstract : The purpose of this study is to explore the roles of social-emotional-oriented communication and work-oriented communication in enhancing organizational commitment in the context of the People’s Republic of China. Literature regarding the functions of different types of communication was reviewed and the human relations theory was applied as the main guidance of the current research. READ MORE