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Found 4 essays matching the above criteria.
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1. Country of Origin Branding: The Case of Air Canada
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of this paper is to research how Air Canada uses their country-of-origin as part of their identity and branding strategy and to find out how a global customer base perceives it. Air Canada was chosen for the main focus of this research, as the airline is leveraging their Canadian country-of-origin as the primary factor in differentiating themselves in a highly competitive market. READ MORE
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2. Sorry seems to be the hardest word : A case study of corporate apologies on Twitter
University essay from Stockholms universitet/Engelska institutionenAbstract : As social media becomes a more important part of people’s everyday lives, it is also becoming a more important part of the corporate market. Due to the complaints received on social media sites, some forms of customer care are being directly, or indirectly, carried out on social media. READ MORE
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3. The Identification of Gaps between perceived and required Service Quality and Strategies to increase Customer Satisfaction
University essay from Sektionen för ekonomi och teknik (SET)Abstract : The assurance of customer satisfaction is an increasing challenge for airline companies. Bridging the gap between passenger expectations and the perceived image of service quality is a permanent problem that is in the need to be optimized. READ MORE
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4. EU Airline Industry: Low Cost Carriers vs. Incumbents
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The airline industry is undergoing hard time after the deregulation. Incumbents are facing increased competition from the new entrants- low cost airlines and try to keep their market share, which is mainly composed of business travelers to themselves. READ MORE
