Essays about: "analysis of online shopping"

Showing result 11 - 15 of 101 essays containing the words analysis of online shopping.

1. 11. Shoppin’ in the Rain : An Evaluation of the Usefulness of Weather-Based Features for an ML Ranking Model in the Setting of Children’s Clothing Online Retailing

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Isac Lorentz; [2023]
   Keywords : Statistical analysis; regression analysis; recommender systems; ensemble learning; electronic commerce; LightGBM; learning to rank; feature selection; weather-based features; fashion; Statistisk analys; regressionsanalys; rekommendationssystem; ensemble-inlärning; näthandel; LightGBM; learning to rank; variabelselektion; väderbaserade variabler; mode;

   Abstract : Online shopping offers numerous benefits, but large product catalogs make it difficult for shoppers to understand the existence and characteristics of every item for sale. To simplify the decision-making process, online retailers use ranking models to recommend products relevant to each individual user. READ MORE

3. 12. The Fashion Consumer's Conundrum : Bridging the gap between expectations and experiences in E-commerce and physical shopping in connection with sustainability

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Ella Lindell; Rebecka Nilsson; [2023]
   Keywords : ;

   Abstract : Date: 2023-05-30 Level: Bachelor/Master thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Ella Lindell, Rebecka Nilsson Title: The fashion Consumer’s Condrum: Bridging the gap between expectations and experiences in E-commerce and physical shopping in connection with sustainability Supervisor: Edward Gillmore Keywords: Consumer behavior, E-commerce, Physical store, CSR, Sustainability, Sufficientconsumption Research question: How do the organization’s activities in the fashion industry influence consumptionwithin E-commerce and physical shopping from a sustainability perspective? Purpose:This thesis aims to investigate the gaps in consumer experiences and expectations betweenphysical shopping and E-commerce, specifically in the context of sustainable consumption. The research seeks to understand how consumers perceive and evaluate their experiences in both settings, includingtheir expectations of retailers and whether they meet sustainability requirements. READ MORE

4. 13. Unmanned Stores In Sweden : A Quantitative Study On Enhancers And Inhibitors According To The Swedish Generation Z

   University essay from Linnéuniversitetet/Institutionen för management (MAN)

   Author : Pontus Andersson; Johansson Oscar; [2023]
   Keywords : Technology-Based Self-Service; Technology Readiness; Technology Acceptance Model; Generation Z; Unmanned Stores; Digitalization; Retail Industry;

   Abstract : Introduction: Since the start of the digital age back in the 70s, digital technology has become a main tool for us humans to work, communicate, and enjoy ourselves on a day-to-day basis. The major push that set this new chapter of human life was due to the first military-manufactured computers of the time. READ MORE

5. 14. From Scroll to Cart: Investigating the Influence of TikTok Community Commerce Content on Adult Purchase Behavior

   University essay from

   Author : Adia Atwell; [2023]
   Keywords : TikTok; Community Commerce; Influence; Purchase Behavior; User-Generated Content; Word of Mouth; Stimulus Organism Response; Social Influence;

   Abstract : With the rise of social media platforms and the increasing popularity of short-form video content, TikTok has emerged as one of the dominant platforms for entertainment, information sharing, and commerce. This thesis aims to examine the influence of community commerce TikTok content on adult users, exploring the impact it has on their purchasing behaviors, perceptions, and overall engagement. READ MORE

6. 15. Consumer attitudes towards packaging-free stores in Hungary

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Lilla Virág Erdélyi; [2022]
   Keywords : packaging-free stores; sustainable consumption; theory of planned behaviour; zero waste;

   Abstract : Background: In our world of growing consumption and waste generation, shopping at packaging-free stores can be a step towards sustainable consumption and minimizing our environmental impact. Purpose: The aim of this paper is to evaluate the main predictors of Hungarian consumers’ intention to shop at packaging-free stores using a TBP approach. READ MORE