Essays about: "analysis of online shopping"

Showing result 21 - 25 of 101 essays containing the words analysis of online shopping.

1. 21. Generation Z as Influencers of Today andCustomers of the Future : A quantitative study based on the Theory of Planned Behavior Model with the context of High Involvement Products and the New-Car Market

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Henrik Alexander Wendt; Hiva Farhadi; [2022]
   Keywords : E-commerce; Customer Experience In Online Shopping; Generation Z; Consumer Behavior Toward Online Shopping; High Involvement Products; New-Car Market;

   Abstract : Purpose: The purpose of the paper is to find solutions to increase the purchase intention of HIP’s and encourage Generation Z to influence todays’ customers to buy online as well as to purchase in future online when they become relevant customers in the new-car market, and to enable car manufacturers to use the potential of increased margins and sales, of online shopping in the car industry. Design/Methodology/Approach: The structure was followed by a deductive approach. READ MORE

3. 22. Live shopping as a tool to create an engaging customer experience

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Arvid Ekelöw; Vendela Lundberg; [2022]
   Keywords : Live shopping; Customer Experience; Value Creation; Value Co- Creation; Brand Owned Touchpoints; Direct Interaction;

   Abstract : The purpose of this study is to explore how firms create an engaging customer experience through live shopping. More specifically, by performing a case study this thesis will provide an example of how firms use live shopping to create interactions, as well as to provide value through firm offerings. READ MORE

4. 23. Millennial's fashion buying behavior from Buy Now, Pay Later perspective : A study of Buy Now, Pay Later (BNPL) and its influence on millennials buying behavior andconsumption when mobile shopping

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Aiman Khan; Abang Vilary Mbanyi; [2022]
   Keywords : BNPL; Millennials; Fashion; Overconsumption; Sustainability; online shopping;

   Abstract : This study aims at examining BNPL's influence on millennials buying behavior on fashion products and how it affects their consumption of apparel. As BNPL increasingly gains ground in e-commerce as a payment method, that is highly used because of the kind of functionality it provides to both brands and consumers in particular. READ MORE

5. 24. Navigating the concrete jungle : Route planning in urban last-mile delivery

   University essay from Umeå universitet/Institutionen för geografi

   Author : Thomas Ebenspanger; [2022]
   Keywords : last-mile delivery; green last-mile; e-commerce; route planning; vehicle routing problem; GIS; network analysis;

   Abstract : The e-commerce market has developed massively since the 1990ies. In addition to a general change of shopping behavior, the COVID-pandemic increased the importance of online shopping. This study is about the transportation of e-commerce parcels on the last mile in urban areas, so called last-mile delivery. READ MORE

6. 25. What about online store software solutions? : An evaluation study comparing the administrative side of two online store software solutions with criteria from web design, usability and online shopping.

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Paulina Blomfeldt Olah; [2022]
   Keywords : Online store software solution; Online store; Webshop; Online shopping; Web pages; Usability; Web design.;

   Abstract : Online stores today need to be attractive to compete on the rapid growing market of online businesses. Standardized online store software solutions sold from IT companies to small businesses are also growing making it easier for anyone creating an online store. READ MORE