Essays about: "analysis of online shopping"

Showing result 6 - 10 of 101 essays containing the words analysis of online shopping.

  1. 6. An analysis of how video advertising factors influence consumers' impulse purchase intentions — In the context of short-form video

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Huihao Lu; Yating Zheng; [2023]
    Keywords : Short-form video advertising; impulsive purchase intention; emotional response; Business and Economics;

    Abstract : Online shopping is gradually becoming a daily behavior in people's lives, and advertising marketing methods based on short videos are also playing an increasingly important role in this trend. Different from pictures and texts, it combines sound and picture, is easy to spread, and contains a lot of information, which conforms to people's habit of using fragmented information. READ MORE

  3. 7. Exploring the Use of Attention for Generation Z Fashion Style Recognition with User Annotations as Labels

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Niki Samakovlis; [2023]
    Keywords : Attention mechanism; CNN; Deep Learning; Fashion Style Recognition; Feature Extraction; Generation Z; Uppmärksamhetsmekanism; Faltningsnätverk; Djupinlärning; Igenkänning av klädstilar; Särdragsextraktion; Generation Z;

    Abstract : As e-commerce and online shopping have increased worldwide, the interest and research of intelligent fashion systems have expanded. Given the competitive nature of the fashion market business, digital marketplaces depend on determining customer preferences. READ MORE

  4. 8. The effect of navigability on e-commerce for students

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Wilma Petersson; Anna Kärrlander; Erik Bertilsson; Erik Hjalmarsson; Lukas Floberg; Martin Stenström; Per Melin; Viktor Valfridsson; [2023]
    Keywords : navigability; navigation; second-hand; web-shop;

    Abstract : The consumer trend towards sustainable purchasing habits online has increased due to the environmental impact of the clothing industry. While second-hand shopping is a popular option, it is often avoided due to the perceived inconvenience. READ MORE

  5. 9. Purchase Intention of Millenials (Gen Y) and Gen Z towards Online Shopping : Investigating the Gen Y and Gen Z Africans living in Sweden

    University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

    Author : Kikelomo Olatunji-Aikomo; [2023]
    Keywords : Online shopping; purchase intention; millennial; Gen Y; Gen Z; theory of planned behavior; attitude; subjective norms; perceived behavioral control; green concern; perceived risks;

    Abstract : Purpose: This research aims to test the identified factors that influence the online purchase intentions of millennial (Gen Y) and Gen Z Africans who reside in Sweden and to find out whether there are differences in the online purchase intention between the two generational cohorts. Research design: In order to fulfil the purpose of this study, an online questionnaire was distributed to Gen Y and Gen Z Africans living in Sweden. READ MORE

  6. 10. The role of marketing to avoid product returns in online shopping : how marketers help online consumers to make better purchase decisions and thus avoid product returns

    University essay from SLU/Dept. of Economics

    Author : Mohamad Saad El Deen; [2023]
    Keywords : E-commerce; high products return; digital marketing; consumer decision journey; avoid products returns;

    Abstract : The increasing alarm about global climate change and the related consequences on the planet and humankind has raised the voices to adopt sustainability within organisations and businesses. The wide spread of the internet and smart devices allowed many consumers to buy their needs through smart devices without the need to travel to physical stores. READ MORE